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Dutch watchdog finds Apple App Store payment rules anti-competitive (reuters.com)
371 points by d3nj4l on Oct 7, 2021 | hide | past | favorite | 236 comments



I've said it before, but I'll throw it in here too -

Apple is going to lose this fight in basically every market except the US.

It's very clear that their behavior is rent-seeking. If their product (the app store) is genuinely better for users & companies - it should be able to out compete other products (alternative app stores) on the platform.

Instead they arbitrarily prohibit any competition what-so-ever.


I think its a bit more complex than pure competition.

Let's say we're living in a world where Apple's IAP framework has a 5% fee. This is roughly in-line with baseline credit card transaction processing fees, think Stripe or whatever, at 3-5%.

Many apps would still choose to not use Apple's system, because of exactly what Match says: Its not a matter of cost, its a matter of power. Service providers want to control the billing relationship with their users; they don't want Apple to have any control, because Apple is traditionally very pro-Consumer, and they will delegate much of that power to the Consumer. Service providers don't want their users to have any power in the billing relationship.

There are reasonable arguments why this is fine; say, for example, a service provider wants to offer some customer 20% off for the next three months, for whatever reason. This kind of setup is hard to model in the IAP framework; its very egalitarian.

But, overwhelmingly, the problem is more-so when it comes to canceling subscriptions, and whenever Match or Netflix or whoever says "we want to be able to directly deal with consumers" you should delete every word they say and replace it with the words "apple makes canceling free trials and subscriptions too easy, and we want to make it hard." There's actually nothing else to it; the magnitude of the fee Apple charges is high (30%), and needs to be reduced, but that tax is dimes compared to the profit companies make from users paying for subscriptions they don't want or need.

So; competition states, if their solution is genuinely better, companies will use it. Actually, this is false; companies don't give a shit about their users. They won't use it, even if its better for users, even if it were free, because the solution is definitely not better for them, because money is power, and Apple's IAP framework delegates too much power to Apple (a third party) and the users. The competition argument is actually irrelevant, because the two solutions we're comparing (self-managed sub management vs Apple-managed) are actually not fungible in the same way Stripe is fungible with Square (or whoever). They carry fundamentally different externalities for both users and service providers.


Walled gardens are bad for consumers. Apple is the definitive walled garden on planet earth. They are litigious, anti-competitive, and use unethical supply chains at great human cost, but their marketing/propaganda is superb.

Apple is the primary reason we have unreplaceable batteries, for example. That by itself is massively anti-consumer, but it's one among hundreds of inherently user hostile behaviors that Apple inflicts on the world.

Other players in the market are constrained by Apple's design choices, because those choices often single-handedly drive economies of scale for device components.

Apple is not pro consumer. Apple is ruthlessly oriented toward absolute control of perceptions and behaviors of customers within their walled garden so they can extract the maximum amount of money from their customers.

Apple hides the externalities within their own domain and imposes market expectations on the rest of the world. Their exploitation of software patent and ip laws stifle innovation and competition, and they set the standards of corporate behavior for all the major players.

Unless by "traditionally" you mean exactly the period of Apple's history when they were plucky underdogs... Apple hasn't been pro-consumer for a couple or three decades.


Do you honestly think that iPhone customers will be more satisfied with iPhones if iPhones are required to support third-party app stores and/or sideloading? I find it impossible to believe that this could make customers happier. It is almost certainly going to result in more malware and user tracking, more bugs, more fragmented processes for finding and paying for apps, more user-hostile in-app purchase and subscription behavior, etc.


Yes. For the simple reason that I own both a Mac and an iPhone. These devices are extremely similar in their capabilities, except I can download software directly on one, and the other is a captive market. There is a reason why the Mac App Store is a wasteland. Apple provides almost no value when it comes to distributing third party software. They only dominate on the iPhone because they are the only game in town.


The fact that you own both a Mac and an iPhone supports my claim, assuming that in both case you were relatively informed of all the alternatives and were free to choose.


I own about 4-5 computers and 3 phones. One of those computers is a Mac and one of the phones is an iPhone. The only claim I made was that I would be more satisfied if the iPhone could support third party stores or sideloading. I will continue to stand by that claim.


I don't dispute your prediction that you would be more satisfied if your iPhone could support third party stores or sideloading. My prediction is about customer satisfaction in aggregate.


I don't understand your logic here. Adding additional third party stores wouldn't affect the availability of Apps in the App Store if Apple is truly providing value to customers. If third party stores or sideloading is not valuable, most people would continue to use the App Store exclusively. Almost all developers would continue listing their App on the App Store as well. If third party app stores and sideloading do provide value, then consumers will use those methods to get their apps. I don't get why anyone would be less happy to get software directly from a vendor. If I am dissatisfied there is always an intermediary (bank / credit card company) to intervene on my behalf if an actor is behaving badly.

Can you elaborate on why you believe people would be unhappy if this were the case? I truly don't understand the position.


For the most blatant example, if it was possible to sideload software, people would be convinced to install software that deliberately does back things or unintentionally causes system-wide problems. There would be crap all over the Internet about how to get free stuff in Fortnite, or read your spouse's messages, or record phone calls, or clean malware off your phone, etc. No matter how many warnings there are in the UI or how clear Apple is that it's your fault if you do this, people will do it. Some of the software might even work! But some of it will be blatant malware, or violate privacy even worse than current popular apps, or make the whole system unstable, or drain battery life. Even for relatively savvy people who are aware of the danger, suddenly you need to become an expert on how to protect yourself and spot malware or scams (this is already advisable to some extent with the App Store, but it would surely become much more crucial). It's worse for less savvy people who aren't aware of the danger, as I'm sure is the case with many current iPhone users.


Indeed, this even happens today with the current system, because Apple does allow alternative app stores. You just have to have the right type of corporate account with them, and a Mobile Device Manager profile that you distribute to all your devices that you want to have the alternate App Store.

Apple uses this internally for delivering apps to employees who work at the retail Apple stores. I helped support the Retail Software Engineering group at Apple that develops those applications.

One of the current common advanced methods is for attackers to get you to install their MDM profile on your device, and then they can do anything at all that they want with it, regardless. Fortunately, it’s only possible to have one MDM profile on a machine at a time, so if you install your own MDM profile (e.g. through JAMF or whatever), then you can prevent this type of attack from working. Yes, everyone in my family already has an MDM profile installed on their devices from a system I manage, so that we can prevent this type of attack.

So, Apple already supports alternative app stores. You just have pay for a license from Apple that lets you run it.

With more recent versions of iOS, they offer device profiles that can be installed, so that the owner doesn’t even have to run their own app store. They can just provide you links to apps to be installed, and the signed device profile to go along with them so that Apple will allow the app to be installed. And this will even work if there is already an MDM profile installed on the device.

I know this because I recently started work at a new employer, and they gave me device profiles to install on my personal iPhone, so that I could install some internal applications on it. And those device profiles were installed and activated, despite the fact that I already had my personal MDM profile installed on the device.

So, now the attack pattern is even easier. You no longer have to install a full MDM profile, you can just install a simple developer device profile and get the person at the other end to trust you. Okay, you won’t have full control over the device like you would with a full MDM profile, but at least you’ll be able to get your nefarious app onto their device.

So, this is a known, active vulnerability that is currently being exploited on regular basis by attackers. Apple knows exactly what this looks like in the small scale, and they know what will happen in the large scale.

I suspect that Apple will show the politicians what the risk is on their own personal devices, and then show them how many people around the world already get tricked on a daily basis.

Once the politicians see how that sausage is made, I think they’re going to want to roll back any requirements for mandatory alternative app stores.


If the iPhone is required to support apps outside of the App Store, that will probably result in a worse user experience for a lot of people. Despite that, I feel that it would be a net benefit to require non-App Store apps on the iPhone. The overall stifling of competition on a locked down ecosystem is worse then the inconvenience of installing a shady app.

And it probably wouldn't be that bad anyway. A vast majority of people will still use the official App Store, like they do on Android. But a more open ecosystem will keep Apple honest, and give more power to the end user.


I think more people would be more satisfied with their iPhone if Apple introduced a form of "Enter your Pin number to install $APP_NAME from $APP_REPOSITORY" system. That way, users would know outright that they're not getting software directly from Apple, and are forced to authenticate in order to confirm they want it.

Then both sides win: you get to have your perfectly secure iPhone, and I get to have a device that actually does the things I want it to.


That is still very likely to result in a worse experience for iPhone users for all the reasons I listed. I don’t think Apple’s concern is whether they can use their UI to shift blame to its customers when they sideload software that makes them unhappy—they just want their customers to be happy.


Why are you allowed to install things on your mac from non-apple sources if this is the case? I didn't have to go to an Apple Mac App store to download VSC from MS. I did have to click a prompt informing me that this program was downloaded from the internet and could potentially be harmful to your device type message, do you really want to install it, though. Has the mac landscape gone to hell with worse experiences, more malware or "software that makes them unhappy" because people can and do install software from non official Apple sources? It's literally the same company. Why does one being a "phone" or "mobile device" change things?


For starters: because the majority of humans on earth do not own or understand a PC or Mac or security in general and are only using a mobile phone. They just click on 'agree' and get on with their lives not understanding they just permitted a rogue app to plunder their savings account.


Social engineering will always be a concern. This was as much of a problem as it was 40 years ago, and Apple adding dialogues in the way of it doesn't stop anything, it just changes the path attackers take to reach ultimately the same goal.

If you don't want to understand security, fine: just don't be surprised when your personal information ends up in the hands of the wrong people. Everyone has a duty to understand their own threat model, and any reasonably comprehensive model would include Apple as an ultimately untrusted party. It's a zero-sum game, so they may as well just make it easier for me to use their devices when I'm forced to.


Mac certainly has more malware than iPhones, yes!


Does Mac OS customers experience worse than iPhone's customers?


Users will switch if they can get their apps somewhere cheaper. Most iPhone users are not Apple fan boys.


Yes, my prediction is that they will do this and that they will then be less satisfied with their iPhone.


> Apple is the primary reason we have unreplaceable batteries, for example.

This is a goofy fantasy. Apple, which is a minority player in this market, is forcing everyone else to make battery replacements difficult?

No it's not. That's false, and doesn't pass the laugh test. Can we engage with the truth, instead? Is that too difficult?

There are no "economies of scale" here. Phone batteries aren't a standardized part; every iPhone has a customized battery that fits into the odd-shaped space Apple is able to create in the design. Your economies of scale argument is therefore total nonsense.


Apple does not inflict unreplaceable batteries, or lack of headphone jack, or no power brick withe their phone, or no headphones with phones, or fragile glass backs. They made their choice and the other companies followed along.

I wish they hadn't done some of those choices myself, looking at you glass back.

But Apple did not coerce Samsung to follow along, and I doubt that they made economies of scale issues for the rest of the phone market given their <20% market share.

Samsung makes plenty of ads to take pot shots at Apple for these changes, and then a few months later they themselves follow suit.

I just don't think enough people care about those features to vote with their wallet.


Simple counter-example:

There are two ways to subscribe to the New York Times: through an IAP, or by visiting the NYT website.

If you then decide that you want to unsubscribe: Subscribed via the IAP? No problem, you click a button Subscribed via the website? You will need to call the NYT between business hours and have a chat with someone who will try their darnest to convince you to keep your subscription. This is the behaviour from a “reputable” company.

Apple could charge 0% and these companies won’t be happy - they want the direct connection so they can find as many ways as possible to take your money.

Things like IAP let people make purchases without having to make a trust evaluation of the developer. Frankly that is great for new, small or foreign developers, because consumers know that they can get their money back from Apple should things go poorly.

Sure there’s downsides to this approach - but choice also exists, so why should we be forcing this particular choice in individuals or in this circumstance (why not on Nintendo, Sony, Amazon, Microsoft and more?)

I dare say once this change is formalised worldwide and we have Premium-SMS style exploitation, there is going to be a lot more work needed to clean up the unintended consequences.


> Walled gardens are bad for consumers. Apple is the definitive walled garden on planet earth.

And yet many people on HN love their iPhones, Kindle Paperwhites, Xboxes, PlayStations, and Switch consoles...

(note: you can actually load PDFs onto your Paperwhite, or onto your iPhone/iPad for that matter)


> Apple is the definitive walled garden on planet earth.

I think I would give that crown to Disney. Their parks are literally walled gardens where Disney controls every aspect and profits from every transaction.


> ... a 5% fee. This is roughly in-line with baseline credit card transaction processing fees ...

Dutch consumers mostly pay using IDeal, a payment standard created by all Dutch banks, that costs < 0.5% in fees to merchants. It has fewer consumer protections than what credit cards offer, for that there are consumer protection laws.

These same consumer protection laws should make things like cancelling a subscription easy. Of course many companies fail to do so properly. One day I hope the government will enforce these like Apple protects their platform, and we'll end up having what we have now, just cheaper.


> 5% fee. This is roughly in-line with baseline credit card transaction processing fees

No it isn't, EU already went after credit card companies and forced them to lower their rates. I see no reason why EU wouldn't do the same for Apple and similar. Of course in USA you still pay those insane rates, but not everyone has to do it.


Super obvious solution, give the customer the choice. Example you can buy games for PC from the store you like, you want the game to be on your Steam library then you use Steam, you want DRM free you go to GOG , you want to support the indie dev you go to other site: Customer can chose in the majority of games with the exceptions of some big titles (but you can still find EA games on Steam for example).

The only objection to user choice is that the users are stupid and need someone else to chose for them, my answer is Apple has the money to educate the users , they can put a giant ad on TV to tell users about their "virtues"


Yeah but this isn't a choice unless the developer allows for it (and if they do, they can use price discrimination to force users to their preferred platform -- which on each of the game stores, this price discrimination exists today). Lots of developers make their product EXCLUSIVE to a platform and then you don't have any choice but to abide by sometimes a scummier platform's rules.

Apple has undoubtedly made managing payments in their mobile ecosystem easier for the end user to understand. It definitely limits some of the choices for developers, but given what I have seen and experience in the massive failure that is Epic's game store, I think it is not something most consumers will benefit from.


An independent developer will put his games in all stores if he can. The only ones that will not do it are ones that might have their own store or have a deal, so I would expect a random dev to put is happ in the Apple store and in a Freedom store but for sure Apple will not put it's apps in the Freedom store and will make deals with others not to put their apps there. So the problem are giants like Apple,Epic,EA not the independent devs.

As I mentioned most games are in more then one store , and if a game is missing from other store is not some bullshit contract or ToS, is because the developer did not had the time or motivation to do it.

P.S. and let's not forget Apple censorship, you will not get soon all games from Steam approved by Apple because Apple decides for you what you should consume, their Christian/conservastives values are forced on you.


>they can use price discrimination to force users to their preferred platform

And that's why stores get to compete to BE their preferred platform. Software stores are middleman. They've got to compete for both users and developers.

You can't say apps have to be on all stores at the same prices when stores charge different prices to be on them. Or have different requirements to be on the store. Or when stores straight up do not allow your app (Apple with Xbox Cloud Streaming)


Apple is only "pro-consumer" when the person paying for that stance isn't Apple. When Apple is footing the bill, they are quite happy to be as anti-consumer as they think they cam get away with.

If Apple's approach to billing is something consumers value and are willing to pay for, then consumers will choose to keep using Apple payment methods. Perhaps some consumers would like to pay 25% less and are fine with disputing charges when a company makes it too hard to cancel?

Also, Apple already enforces other rules when reviewing Apps, Apple could still force companies to allow easy cancelation without forcing them to use Apple for payments.

Apples' insistence of using their payments would also be less egregious if they allowed alternative app stores. As it is, Apple's stance is bad for consumer choice.


> So; competition states, if their solution is genuinely better, companies will use it. Actually, this is false; companies don't give a shit about their users.

The users are part of the market too.

A lot of people use direct withdrawal from a checking account to pay their mortgage. Because the mortgage lender doesn't have the same incentive as a subscription service to make it hard to cancel.

So you do that for your mortgage, but would you do it for a subscription service you might want to cancel? Heck no. People use credit cards for that. Then if the service won't cancel your subscription you have a last resort the ability to dispute the charge with the credit card company.

Apple makes it even easier but charges even more.

But the choice is really important. Imagine if Apple was taking 30% of your mortgage payment and the bank had to pass that cost on to you. Even the 3% charged by credit card companies would be tens of dollars a month, for an ability to cancel which in that case isn't worth its cost.

So people will choose based on what kind of business it is. If Netflix demands that you use ACH, people will balk. If Apple is providing enough value over the alternatives to justify their fees, people will demand it. And in some cases maybe they are -- customers might demand it for super scummy services they know they'd otherwise have trouble cancelling. So in open competition, the users demand it where it's needed. In the other cases it's not worth the cost.


Credit cards don't work like that in Europe. It's more like a debit card. You don't get the purchase warranty perks and chargebacks are highly restricted. They will sometimes charge back but you have to have real proof. It's not like the US.

This is why credit cards are really uncommon in Europe. Most people just use their debit cards that are free and can also use the regular credit card systems (with the exception of the Netherlands which has a different system). A credit card really only makes sense here if you want to use its credit. And if you do there's cheaper options.


So then there will be more demand on the part of users for Apple's "you can cancel easily" payment service in Europe, right? You still don't have to force people to use it.


Depends on the country, where I live there is no direct debit (Banks have just now begun to replace the old cards ) so most people use credit cards to buy stuff online.


> Apple is traditionally very pro-Consumer

They are only pro consumer when it makes them more money.


Yeah, Apple only looks pro-Consumer because they're still in the business of selling software, hardware, and software services to consumers. Their competition is all funded by corporate advertising.

It's not a matter of Apple being a positive force for consumers or customers. They're simply the most magnanimous blackguard.


Apple's 30% cut is only from purchases and not from ads so it pushes all the apps you get on that platform towards ads. So even they themselves doesn't get a lot of money from ads, their policy greatly encourages ad based monetization.


By that logic literally everything is based on advertising. That makes the argument meaningless rather than convincing.


It’s a matter of the alignment of incentives.

Apple has built their business over the years to be generally aligned with the incentives of most of their customers. So, Apple profits at selling hardware and software and services that works the way the vast majority of their customers want.

The fact that there are a small percentage of malcontents who don’t like the way that Apple manages their business, that should not be grounds for Apple to be forced to change the way they run that business. If those malcontents don’t like it, then they can go somewhere else and build their own business and run it the way they want. They’re not forced to stay here.

The only time that Apple should be required to change the way they run their business is when the majority of their customers are being harmed by the way Apple works today, and the majority of their customers want Apple to make that change. And Apple is usually pretty good about making those kinds of changes in advance of being required to do so.

That 30% cut that Apple takes from the largest companies, that pays for a lot of benefits that you and I do not see, and cannot see. They’ve already reduced the price they charge for most developers, only the top 1% are affected by that 30% fee. And I, for one, am perfectly happy that the top 1% earners on the platform are paying a higher percentage of their earnings in order to support the platform.

On the payment side, the equation is largely the same. Yes, they might take a larger bite out of the transaction fees, but they provide significant benefits. I am totally happy to have that situation, as are the vast majority of other Apple customers. Again, the problem here is with a small number of malcontents that can easily go somewhere else.


Um, duh? Isn't that implied?

Would you describe any company's actions under the light of "yeah they only did that because it lost money". That's not just something companies don't do; its illegal (for public companies).


Nitpick: it’s not illegal to drive a company into the ground. It’s illegal to lie to your shareholders about doing so (it’s fraud). The “fiduciary duty” to shareholders is not a legal thing.

If I tell my shareholders that I’m gonna drive my company into the ground by laying off 90% of the staff, and they give me money, that’s not my problem.


>Apple is traditionally very pro-Consumer

Yes, that's why "you're holding it wrong" happened. That's why they didn't replace the CPU in their laptops for half a decade. Because they care about you.


How long do you think it's still going to be convincing to anyone with an IQ over 50 to talk about what Steve Jobs said about antenna issues on the iPhone 4? He's been dead for over a decade now. Get over it. And come up with an argument that at least comes from the last 10 years. That argument is an embarrassment.


That's why they're scanning your pictures. Because they care about you. Happier?


Not really, given that they are, um, not scanning any pictures. And even once they start, they will be scanning exactly zero of my pictures.

Also, could we argue in good faith, and not tell lies, and not pretend that there's not a complex issue in play regarding the debate over scanning for child porn? That'd be a lot better. Thank you.


hahaha. I'm not arguing my friend, nor am I telling any lies.


A much simpler way to put this is: What if I explicitly want a smartphone with a platform where all third-party software has to follow the platform’s rules? iPhones will actively become worse for me if third party app stores are allowed.

Or perhaps even more simply: How does making the iPhone platform more like the Android platform somehow give customers more choice?


> What if I explicitly want a smartphone with a platform where all third-party software has to follow the platform’s rules?

It is pretty simple. A user could be given the option to "lock down" their phone.

That way, if you want your smartphone to only allow apps that follow the platform's rules, that would be your choice.

What you wouldn't be able to do, is force other users to do what you want.

That way, you get what you want for your phone, and others get what they want for their phone.


> It is pretty simple. A user could be given the option to "lock down" their phone.

And I would argue that they have already made this choice by buying an iPhone. At this point it’s one of the most obvious and significant differences between the two dominant smartphone platforms.


> And I would argue that they have already made this choice by buying an iPhone

Ok, and an alternative solution, which gives more people choice, is to allow people who buy an iPhone, and lock it down of their own free choice, and allow people who don't want their iPhone locked down to not lock it down.

That way both groups get what they want. You would lock down your phone if you want, and other people, who don't want it locked down would be able to do that, both on an iPhone.


> At this point it’s one of the most obvious and significant differences between the two dominant smartphone platforms.

Only to tech people, typical people see the messaging app, hardware and ecosystem integrations as the main features. Switching from apple to another phone isn't just buying new hardware but also giving up on the entire apple account and ecosystem.


So what you are afraid of is that people would prefer alternative app stores? If they don't then you have nothing to worry about, as long as the Apple app store has such a huge market share companies will continue to support it.

And if you are right and most Apple user really wants another app store and will flock to them causing companies to abandon the Apple app store then why should your opinion on this matter more than theirs?

> Or perhaps even more simply: How does making the iPhone platform more like the Android platform somehow give customers more choice?

You get just as much choice as before, you can choose Apple hardware and software just like then. Just that choosing Apple hardware and software no longer forces you to also choose their App store as your only way to access other software, so it also alters that choice a bit, but you still have as many choices as before. However just like android you will likely see that almost everyone chooses to use it anyway, so companies will still continue to support it. Your fears are totally unwarranted.


Not parent, but I'm not afraid that people would prefer alternative app stores, I'm afraid that developers will hang shady incentives and dark patterns into getting users to prefer them...

Look at the "choice" we got when Epic opened up their own game launcher/store. It created all these awful exclusives on those platforms and ultimately people still picked the terrible Epic experience (buggy launcher, crashes, etc.) just to get those games. That isn't consumer choice... that is developer choice by incentive/price discrimination/exclusivity.


No, I’m afraid that iPhone owners would have a significantly worse experience if iPhones allowed alternative app stores, full stop. I’m not concerned with deciding who to blame when users install bad software (and I don’t think Apple is concerned with that either). I’m not arguing that my opinion matters more than anyone else’s. I am just making an argument for my prediction that customer satisfaction would go down if this change happened.


Just look at the new privacy labels which were so impopular with the big advertising giants Google even paused updating some app for months just so they wouldn't have to tell users what data they were sharing. Wouldn't Google (or Facebook) prefer to have an iOS appstore where they didn't have to tell users what they were doing? Would they make the effort to release their apps on the Apple appstore if that wasn't the only way?


Also, IAP is separate from Apple Pay. This is a position from the Dutch government on whether Apple may compel app companies to support Apple Pay, and not whether Apple gets its cut. Paying through Stripe does not translate to an ability to dodge the IAP, unless we're talking about dodgy accounting.

Neither is this a position that app vendors must support multiple platforms such as Apple Pay. This is a win for app makers like PopEyes who really want your credit card.

This is not a win for consumers who want a choice as to whether Apple intermediates their payment relationship with app companies.


>its a matter of power.

Which is the argument I have been saying since the beginning. They are stepping over the line of those in power.

And it doesn't help when this does not belong to those currently in power or they have no leverage to use it. When this happens, the only way to solve it would be no one has that power, hence opening up.

Any other reasoning, monopoly or not are only there to sugar coat their argument.

As with anything about power, it belongs to politics, and things get ugly in a hurry.


> because Apple is traditionally very pro-Consumer

That highly depends on the lens you look through. To say Apple is pro Apple is more correct although they understand they must make some concessions here and there.

But if you look at repairability and generally lock-in, Apple is not pro-consumer. In the end the consumer also pays their store fees of course.


Hard disagree. IAP will still be super integrated into iPhone, so my guess is that, for the consumer, the steps to using it will be absolutely simple and easy. Going to another payment system will likely require at least a click or two more, and that friction alone will make most businesses stick with IAP, assuming the rates are comparable.

It's really only the blockbuster apps (e.g. Fortnight) that will have the power to convince people to move to a different payments system, because in their case folks who actually want the app will be willing to tap through one or two extra steps.


As a consumer, I want ease of use and safety.

I don’t want to be bothered with a menu in-app on if I want to pay through Apple Pay or through PayPal or some other proprietary custom service. I just want to pay using the cards I have already added onto my phone’s wallet. Who handles the transaction behinds the scene is of no importance to me. The important thing is that it is handled.

I don’t want the app to bounce me out into Safari where I login to another service just to pay. I don’t want the app to open an in-app browser for me to enter my credit card information to pay.

I want a standardized, system-level integrated payment screen like what iOS currently does. I want it to be standardized and system-level integrated because I don’t want to have to think if the website or app is launching me to a phishing or scam page. I want this screen to tell me clearly how much I owe, who I owe it to, and let me choose how to pay for it by selecting one of the cards I’ve added to my wallet or an option to pay one-time with a card (that doesn’t get saved to the wallet) ad hoc.

I don’t care if the payment goes through Apple Pay, or Stripe, or Walmart Pay, or whatever. If Walmart is insistent on processing payments through Walmart Pay, then I want to just simply scan my phone’s NFC wallet and have Walmart Pay take money from the default credit card I have attached to my wallet app.


Same as it ever was. I bought a (Mac-licensed) Power clone (for about a grand less) in early 1997. It worked for 7 years without failure.

"Power Computing released upgraded models until 1997 with revenues reaching $400 million a year.... In September [1997], Apple bought the core assets of Power Computing for $100 million in Apple stock and terminated the Mac cloning business." [https://en.wikipedia.org/wiki/Power_Computing_Corporation]

Over 30 companies had invested in making licensed Mac clones. [https://en.wikipedia.org/wiki/Macintosh_clone]

The iMac I got to replace it had an (intermittently) faulty HD and within a year the display started to fail (for hundreds of users).


So why does the US keep protecting these rent seekers? I have no idea why they do it. US courts literally said Apple is entitled to other people's money.

Does copyright benefit anyone other than US companies? I wonder if other nations would accept such a thing if the US didn't ram it down their throats via trade agreements.


Those rent seekers pay the politicians rent.


> If their product (the app store) is genuinely better for users....

Apple doesn’t make and sell App Store. It makes and sells iPhones. And it’s not “genuinely better” and they do not dominate the market however it’s good enough that a lot of people are willing to pay a premium for that product.


They sell AppStore licenses to developers and take a percentage of purchases within that store.


> If their product (the app store) is genuinely better for users & companies - it should be able to out compete other products

I don't think this is true. If there were multiple stores, then the one that is best for companies would win, not the on that is best for end-users. Users don't get a say in which store an app is published in.


Users get a say in which apps they purchase. I've no idea what people are whining about saying cancelling app subscriptions is hard. Never ran into this, and if I ever do, worst case credit card chargeback would put the unscrupulous vendor in its place. It's not Apple's job to hold my hand.


Look at PC gaming for an example of how this choice is NOT in the hands of consumers. If a developer gets paid by Epic to have an Epic store exclusive, how does the consumer win here?

I have to decide between getting a game (that I want to get and want to give my money to the developer for) at the time I want at the cost of using Epic's buggy and shady launcher.

It isn't Apple's job to hold my hand, but I certainly appreciate them dealing with the hundreds of developers whose products I interact with, creating a "code of conduct" that I can trust and know developers will abide by (99.9% of the time)


> Look at PC gaming for an example of how this choice is NOT in the hands of consumers.

This doesn't make any sense. It is already the case that if someone only publishes the app on android, and don't publish it on the iPhone, then you as a consumer can't buy it on the apple app store.

Are you going to argue that your choice is being taken away, because a developer only put it on android? That is no different than if they put it on a different iPhone app store.


> Users get a say in which apps they purchase.

You expect users to not get an app they want to buy just because they prefer a different app store ?


Apple takes a cut since they give you visibility in their appstore. Are you saying that their argument is nonsense and that nobody finds apps they want to install in the appstore and instead people learn about apps in other ways? Then why should the app store take the huge 30% cut?

And difficulty to install matters a great deal. If it is a few more clicks you will lose a ton of users because of it.


That assumes that the companies running the alternative stores wouldn’t use dark patterns to encourage users to make decisions that are not in their best interests.

I think we can safely say that this will happen on the planet of Never, not in a trillion years.


Yes they do. If users like the app store more than competing stores companies will be faced with the choice of putting their app on the app store or losing customers to competitors that put their copycat app on the app store.


So we should encourage copycat apps? This line of thinking doesn't really lead to a place that is productive for developers OR consumers...


We don't need to. They already exist. Either way it won't matter because companies will see that putting their app on the app store for apples cut - 10% less while also telling users about the cheaper option is profit maximizing.


Apple will fight it as long as they can. Don't even blame them to be honest.


You may well be right that they are going to lose.

Everything else, you are wrong about to the point of absurdity.

Alternative app stores is means the Facebook App Store*. Nobody can seriously pretend that Facebook competes on its merits.


If you look at from Apple’s persepctive, why should it take competition on top of their platform to shake out what is best for the user if they believe they are doing right by the user themselves?

The fundamental issue here is that developers, at scale, cannot be trusted. You can trust specific ones to do the right thing but you can’t trust them all. Apple sees themselves as responsible for protecting all of their customers from this reality. Some call them “gatekeepers”. The example here is sharing an email address with developers. There are other examples like “no background processes”. Developers hate this becuase they see _themselves_ as trustworthy but the reality still stands: developers at scale cannot be trusted to do the right thing.

Now let me add my opinion on this: Should we have a platform that allows consumers to make a single choice ie) choose Apple, and by proxy never needs to trust developers at scale? Absolutely. Many people, especially developers, would rather trade some developer flexibility (multiple payment processors) and push some responsibility onto Apple’s users to continue making an opt-in choice for Apple. I choose them for my phone. I choose them again for in-app purchases. Continue making choices in support of Apple for each layer of the system. I am not really sure what this buys the consumer. What is Apple blocking from you by forcing you to make that choice once, and then being forced to “never trust developers at scale” for the remainder of being an iPhone customer? Is it blocking “innovation”? Some people think that. I don’t see it. I see a company that pushes the hardware envelope with sensors, battery, operating system, etc, and works hard to give developers access to THOSE things. Maybe not a users email address, but is that really innovation anyway? I looked at this Paddle payment processor and they have some things like “pause subscription”. Is pause really an innovation that is being blocked by only using Apple’s system? Google has supported pause for a long time. Users want it, but to developers really want users pausing their subs? probably not.


Look at it from the countries perspective, why should it let some foreign corporation dictate how transactions are performed on their platform (where their platform is all business in their national jurisdiction).

The country's users are it's citizens, and it may act to ensure what it deems best for them. If Apple doesn't like that ... it can find another 'store'.


Because a country has an interest in protecting the safety and security of its citizens, not choose winners and losers of a global market. And considering Apple’s valuable brand is essentially built on safety and security it would be a bit strange to kick them or build rules that only they seem to breaking.

If you want to look at “transaction” as the activity that a government should look closely at then I think there is a bigger thing to look at right now; people tossing their money into shitcoins. If governments aren’t spending cycles looking carefully into the blockchain transactions of their citizens they shouldnt be spending too much time worrying about whether an iPhone user can choose to use their credit card with a different processor inside of apps


If Europe forces Apple to lower its commission by say 25%, that goes directly into the pockets of European companies, individuals, and taxes. It's a huge economic benefit. Why should they care if it makes some American monopoly sad?


Even if this cause/effective were to be true, are we really going to reduce the job of Europe and other nations to ignore reason/philosophy/etc and set rules just to put more money into the pockets of local companies/people? I mean in that case, there are LOTS of things a government could arbitrarily do with their power to bring more money home. But they don’t. Because they have principles


No, it doesn’t. Relatively little of that money will stay local.

The primary result will be that Apple will be hurt, and other multinational companies that benefit from Apple being hurt will rejoice — and the politicians who passed the laws will make their multinational paymasters happy.


Let's look at games consoles. The way the console manufacturer makes money is by operating a store and providing access to the platform to games publishers, they generally make a loss on the device. It would break the industry to demand that they must allow alternative app stores on their consoles, as those third party app stores would be parasitizing the work the console developer did designing, manufacturing, developing the OS and services, etc and subsidising the devices.

Nintendo is unique in that they actually make some small amount of money on their devices. Does that mean they should be required to allow alternative stores on the Switch?

Apple make a lot of money on their devices, but they still did all the work developing the product, maintaining the OS, supporting the ongoing costs of device services like iMessage and location services that they don't charge for. The App Store arguably provides recurring revenue to offset those costs, which alternate stores would not help support.

Is it really fair to require manufacturers to allow third party app stores to free ride on all the work they've done?Maybe there is an argument that if a manufacturer makes enough money on the device they should allow third party app stores, but how much is it? At what point does it become ok to bar the device manufacturer from maintaining an exclusive app store?


The problem is that you are comparing a device sold to play games to a general purpose device (music, videos, games, banking, productivity, healthcare, phone, modem...).

While consumers generally don't have too many expectations from being able to do much more on a game console (though that is changing on the XBox), people expect a LOT more from their minicomputer in a phone shape. Hampering control on that device is detrimental to the consumer who paid already a LOT for that device.


What, you don’t watch movies on your game device? You don’t surf the web? You don’t connect to social media?

Because all the game devices I’ve seen lately have been much more capable as universal devices than most desktop computers from previous decades.


I don’t see why being able to run different types of software should change the legal situation.


> It would break the industry to demand that they must allow alternative app stores on their consoles, as those third party app stores would be parasitizing the work the console developer did designing, manufacturing, developing the OS and services, etc and subsidising the devices.

This is a weird objection. It's like saying that if you ban robocalls, it will break the robocalling industry. Well, yeah, that's the point. That business model is abusive.

It doesn't cause game consoles to not exist, they would just work differently. You would pay the actual cost for the hardware and less for games.

The overall cost would plausibly be less because there is no need for any of this lock-in business anymore. Instead of buying a "PlayStation" for $300 you buy a copy of PlayStationOS for $50 and install it as a secondary OS on your Xbox or PC. Then a console costs more but you need a third as many of them, meanwhile all the games are cheaper because they're not paying a huge cut to a gatekeeper.


> It doesn't cause game consoles to not exist, they would just work differently. You would pay the actual cost for the hardware and less for games.

That’s simply not an option for a lot of people. $800 for a console is just beyond many people’s reach. The economics of consoles work for several reasons. One is the person buying the console often isn’t the person buying the games. An uncle might get the console for a kid and a parent might mainly buy the games, or several adults might buy games for them. This efficiently distributes the cost over people and over time.

Yours is typical wealthy person thinking, but people on more modest incomes find it hard to make up front capital purchases. They may not be able to plan their finances long term if they have highly variable income. Pushing more of the cost into the games means they can easily scale their spending to match their current circumstances. Up front costs or even regular monthly payments on a financed purchase don’t let them do that. The net result would be a crash in console sales that benefits nobody.


> Yours is typical wealthy person thinking, but people on more modest incomes find it hard to make up front capital purchases.

Making the overall cost lower causes things to be more affordable. Up front cost is solved by installment plans.

> The economics of consoles work for several reasons. One is the person buying the console often isn’t the person buying the games.

All of these people are generally on good terms with each other. So now the parents and the uncle go in together on the console with the parents using some of the money they're saving because the games now cost less. Or the uncle buys the generation N console on an installment plan and the parents, having saved money on games all through generation N, use it to buy the generation N+1 console instead of the uncle.

> Pushing more of the cost into the games means they can easily scale their spending to match their current circumstances.

This is possible regardless. If you have less money, you have either a PlayStation or an Xbox instead of both. If you have less money than that, you have the previous generation for longer. And then the games cost less so you get more of them.

Having half as many consoles with twice as many games is a good deal.

> The net result would be a crash in console sales that benefits nobody.

When the total cost goes down, people generally buy more of a thing.


I want to point out that if you want to release an app, be it for fun or otherwise, it’s going to cost you 100$ per year to have Apple list it in the app store.

One hundred dollars per year for the privilege of them judging your app and maybe even get it rejected.

They made tinkering around so ridiculously unattractive, because every app needs a business model (unless you are okay with eating the 100$ every year).

There need to be other stores or distribution methods. Desperately.


What offended me most about the $100 is that when Apple replied to 'Hey!' email they explicitly mentioned they had never charged Hey a penny for distributing their app on the App Store.

They don't even consider the $100 Developer fee a real fee.


> They made tinkering around so ridiculously unattractive

100$ a understaement,just keepting them workable between ios and xcode releases is non-trivial.

myself I have about a 4-5 pretty apps that were useful (to me and a few people at least) that just don't work anymore.. I could spend time fixing them but I'm time limited and don't use macos as my primary platform anymore

the intentional short shelflive of software on that platform is just crazy to me; like I know Apple does it to have the store 'clean it self up' over time but that's insane there's piles of software that just dosen't exist anymore

like what happens if an accident happens and a solo developer passes-away? their work is as if it never existed


Android has the same problem where they drop apps that don't target an API version released in the last 5 years or something. After losing all the apps I bought on early versions of iOS and Android it really soured me on buying anything so I haven't bought an mobile app in years. Photoshop CS2 still works on Windows though!


I don't think Google drops then, just prohibits updates. Apps usually keep working but no guarantee for complex apps that depend on changing APIs (like the DnD change with Android 5 or so).


You also need to buy Apple hardware to develop iOS apps, and keep regularly updating it so that it supports latest versions of xcode and iOS, which is at least another $100/year.


Or you could install hackintosh on whatever hardware you already have, or run macOS in a VM.


>I want to point out that if you want to release an app,

I want to point out if you want to release a Safari extension, be it for fun or otherwise, it’s going to cost you 100$ per year to have Apple list it in the app store.

But in fairness Apple has made it clear that is $100 for using their API.


they should make the rules broader, e.g. any industry where a single participant holds more than X% of the market must do things complying with A, B and C.


20% for X and you need to open sounds great.


Would you put that threshold at 40% because I doubt Apple holds that much of the market of all app stores.


EU puts it right about there, yes. You can be found to be anti competitive in other ways, but 40% is already enough for the market dominance rules to apply to you.

> According to case law, market shares of between 40 % and 55 % indicate a dominant position on the market (Eberhard, 2006).

https://www.europarl.europa.eu/RegData/etudes/IDAN/2019/6422...


Does Apple have 40% of the app store market? That's what I'd question. How do you define such a market?


Revenue probably.


That's not how you count it, right? Otherwise it simply leads to a race-to-the-bottom where an ad-supported product gets to bypass market regulation because they get their money in a different channel.


Of course. A single company holding 40% of the market is hugely powerful. But it's often hard to define what a "market" is - that is usually decided during litigation, I don't know if definingt that proactively is scalable.


So, let's just state what's at stake here: who 'owns' the customer relationship. Apple wants to own the relationship, they do not want anybody else to have direct contact with 'their' customers outside of their platform because it allows them to turn the whole thing into a gigantic toll road.


Many of the Apple's customers (including me) see that as a feature and not a problem. I like that I can subscribe to something without having to share my personal information with another company.

I understand that I end up paying more than I would otherwise, but Apple doesn't really compete on price.

Perhaps if I was in the EU I would feel differently because they have better data protections.


That's great! Given so many of Apple's customers prefer that, I'm sure the app makers will continue to accommodate you, and offer the two options at different prices. Since Apple being a middleman is so valuable to y'all, I'm sure you'll be happy to pay the 30% extra for that service.


I see this argument a lot and it makes zero sense. If your customers are currently paying you $15 for your app why would you suddenly undercut yourself and start charging $10 when you could keep charging $15 and pocket the extra $5?

Maaaaybe competition would force you to drop prices but a lot of consumer software isn't fungible and doesn't really compete on price.

Taking away Apple's 30% cut shouldn't be talked about as a pro-consumer move because it isn't. There's this pot of money that is either going to go to the app publisher or Apple. That's who the fight is really between.


Well, criddell's claim is that there are a lot of people who really prefer to use Apple's payment system rather than a third-party one, such that apps that don't support Apple Pay will lose their business.

If those people really exist in large quantities (and I can believe they do!), the developer is losing business by not providing Apply Pay as an option. But that'd just lead every single customer to use Apple Pay, which is not what the developer wants. So you need to somehow give the people an incentive to choose your version, unless they really think that going through Apple is giving them a lot of value. Differential pricing seems like the most obvious way of doing that.

> Maaaaybe competition would force you to drop prices but a lot of consumer software isn't fungible and doesn't really compete on price.

That seems implausible. If you think that software prices don't matter at all, such that lowering prices does not increases sale, it'd follow that raising prices doesn't lower sales either. In that case, why hasn't the developer already raised prices?


Lowering prices probably would increase sales, but the problem is that is might also lower net profit which is the thing you actually care about. If you're a SaaS app charging $6/mo and you have a 100k MAUs then congrats $600k gross revenue per month! You lower prices to $4/mo, your users rejoice, and your sales and marketing find all the people who wouldn't buy in at $6 but would at $4 which happens to be 25k new users -- 25% growth! Amazing! Pop the Champagne! But now your gross revenue is $500k and you have more users to support.


But we weren't talking of just changing the price and keeping everything else the same. We were talking of not having to pay Apple, and passing the savings along to the consumer. With your numbers, the revenue was not 600k/month to start with. Apple was taking 180k of that, leaving you with 420k/month. So you getting 500k and Apple getting nothing sounds like a pretty good deal.


but it does not work like that. because you know that you would get a lot more customers if you cut your price 20-30% while keeping your profit margin. a smaller price is a great way to get customers on board and keep them, especially those that have only small benefit from your software. im paying for example for youtube netflix, evernote and so on although basic or none would be enough based on how little do i use them, but the price is low enough that it's ok for me. i used to privately use pirated version of MS office before it was this small monthly payment and so on.


> but it does not work like that. because you know that you would get a lot more customers if you cut your price 20-30% while keeping your profit margin.

That is very situational and hard to predict. There is a whole discipline behind this statement for figuring out the right answer.


Most games have extremely tight margins. Taking away 30% of their revenue means that many of them fails and will never make another game or that their budget for the next game becomes significantly lower. Both of those hurts the consumers interests.

If it was just 5% or so then sure it wouldn't be very noticeable, but just taking 30% outright is huge and will push many from being viable businesses to being forced to stop. The appstore isn't like steam which gets you a huge ecosystem of extra features for your games and tons of marketing. I'd pay extra to be able to add a game to steam even if I bought it elsewhere simply because steam adds so many other things.


They're free to do so for Android devices.


> I'm sure you'll be happy to pay the 30% extra for that service.

if that's how things worked then we wouldn't be having all this commotion. Part of the reason why devs are going after apple is because they /can't/ charge more on iOS compared to other platforms and they /can't/ explicitly state that they have to pay 30% to apple.


> Part of the reason why devs are going after apple is because they /can't/ charge more on iOS compared to other platforms

That is not true. As a specific counter-example, subscribing to YouTube Premium via the iOS app costs extra compared to subscribing to it via the website or Android.


Is that true in general or did Apple and Google make a special deal on this? Apple and Google are very friendly to each other so I see why Apple would let them do this.


You've been able to pass on the 30% fee to customers in the form of higher prices on iOS since 2011.


I see, I stand corrected then. I'll have to take a closer look at their store ToS.


Exactly. It's as if the mob is your 'businesspartner' and you can't tell your customers that you have to pay them off, nor can you tell them to come to your home after closing to buy it there for the real price.


That might make sense for dealing with a company I've never heard of before, from which I'm just installing an app from the App Store.

But the way I see it, it doesn't make sense when dealing with companies I have a preexisting relationship with, like my phone provider, energy provider, kids' school, work serices, all kinds of online entertainment providers, etc, etc. I may want to be able to interact with them through my phone, and there shouldn't be any third party controlling and profiting from that interaction.


And they don't. Apple charges 30% on digital goods. None of the things you listed count except entertainment providers in the case where you sign up on the iPhone in which case you didn't have a pre-existing relationship.

"Are you using your iPhone app as a digital storefront for digital goods or services to be consumed on your phone? => Apple gets a 30% commission"


In the case of Apple Pay, they are monetizing my preexisting relationship with my bank. But the fact that they get to control all of those relationships in very significant ways is what's really bothering me.


I think that’s okay, I’m in the same position that I trust Apple more in handling this than the apps themselves. Eg I’ve read some interesting stories on how hard it is to cancel a NYTimes subscription.

What is - on my opinion - problematic is that apple prohibits alternative payment options. Eg I’d be happy to see (8€ per month with apple [pay now], 7€ per month direct [register on our website], but even that’s prohibited. That is Apple using its position as one of the 2 major phone offerings to prevent competition in a way that I consider monopolistic.


So you also trust Apple better than yourself, because if you will ever find yourself needing an app that Apple blocks, well, you'll have to accept that it is in your 'best interests'.


Generally, it's true. If Apple blocked nothing, how many flashlight apps that also mine bitcoin would be installed?


So first of all - just because the end-user wants Apple to check for actively malicious programs doesn't mean they assent to all forms of control. Secondly, even on the matter of software deemed malicious by Apple, I think it's questionable how reasonable it is for Apple to entirely remove the end-user from the decision making process.

Even on really weakly policed platforms like windows, people still tend to leave virus scanners enabled; and on android similarly most people don't choose to expose themselves to unnecessary risk by sidestepping its store - at least as far as I know. Users regularly do really stupid things, so some level of external control is perhaps not unreasonable, but how much, and for what? And should Apple even get to be involved in that decision?


Do not forget that in some countries Apple also blocks apps that the current regime deems dangerous for it. Like, apps of the opposition news outlets, etc. Apple is quite content with taking your freedom away: if you needed it, you wouldn't have relinquished controls of YOUR phone for other people to decide what to run on it.


That requirement is never going away, and Apple is never the only company involved in doing that kind of stuff.

Therefore, that argument really has no bearing on this discussion.

Whether Apple should try harder to stand up to these repressive governments is a good discussion to have, but it’s not the one we’re having right now,


Google does this too. As I understand it, their choice is to remove the app or stop selling devices, software, and services in those countries. This is definitely something that tech companies could do better at. I wish they would choose the latter option just once.


At the present moment, I can easily sideload any app on Android, I can even install a third-party appstore like F-droid (this freedom can be taken away by Google in three future, but still far it is available).

Nothing even remotely similar is possible on non-jailbroken iPhone.


But even if Google removes it, you can just install the app on Android anyway.


Have you ever tried to cancel a newspaper/gym membership? It's not easy. I want freedom from my subscriptions.

"Freedom from" is a quite liberating concept.


So how can Apple make it easier to cancel a subscription if they don't have control over the payment method?


By allowing you to pay via an apple controlled payment method; or (less securely) by contractually obligating them to honor centralized cancellation requests.

I'm almost positive many people would gladly pay extra - certainly temporarily - to be sure no untrustworthy third party gets direct access to their money. The question is merely whether apple gets to force that when both end user and app developer would prefer otherwise, and if there are any conditions on such requirements by Apple.


One way I'd like it to work, us that you can choose to sign up through Apple, and have the service pass their cut % along to you as a greater cost, or sign up without apple's system for presumably cheaper.


I wonder if you would feel differently if the 30% premium you were paying to Apple on every digital purchase were transparently shown on the transaction.


I'd be okay with that. I'd also be okay if regulators forced Apple to allow apps to use outside payment services where the price could be 30% less.

I just hope that Apple would be allowed to say that if you are going to use outside payment providers, you must allow paying through Apple and the outside price can be no lower than 30% (or whatever Apple's cut is).

I don't spend a lot through Apple each year. Maybe $200. If I'm paying 30% more than I would otherwise that means it's costing me something like sixteen cents per day and I'm okay with that.

When I was younger, I used to focus a lot more on price. When Zappos came around it clicked for me that paying more can be smart if the service you get is better. I'll pay $0.16 every day if it means a few times per year I avoid a lot of bullshit.


I don't get what do you mean by "you must allow paying through Apple and the price can no lower than 30% or whatever the cut".


Essentially they must allow the user the option of Apple as a payment mechanism to ensure their feature is unbroken. The no lower part is that they can only discount up to whatever Apple's cut would be if they use their own payment mechanism. Related to the first point to prevent "soft disables" like setting Apple pay price at something dramatically worse that few would pay. Charging $13 through Apple and $10 through theirs ensures they get their $10 no matter the customer choice. Or they could call the volume worth the cut and charge $10 for both methods.

Setting it worse opens up effectively a "soft disable" like Apple price at $1000 and their price at $1.

If they for some reason decided to charge $1 through Apple and $1000 through their own that poor decision is no skin off Apple's nose.


That money isn't being taken from you though, it's being taken from the developer who made that app or service. No matter how you frame it, the developer sets their price and Apple scalps them accordingly. So just because you don't care doesn't mean that the people who are trying to make a living off it shouldn't.


It is ~43% premium. 100 / 70 ~= 1.429


But 30% doesn’t exist anymore, except for the top 1%of earners on the platform.

Most sellers on the App Store are now paying 15%, if anything at all. Most apps I’ve seen are using ads to bypass paying anything to Apple. Some of them support IAP to remove ads. But that’s just an option.


>I understand that I end up paying more than I would otherwise, but Apple doesn't really compete on price.

Don't they have rules that companies aren't allowed to charge a higher price for services on Apple devices than elsewhere? Seems to me they DO try to compete on price here. They want to have their cake and eat it too, and they absolutely should not be allowed to.


They did have that rule at the start but it was changed some time ago.

If you subscribe to Spotify in iOS, it costs more than doing so over the web. I think this is ultimately going to be a huge problem for Apple because they directly compete with Spotfiy.


I agree with you, recently I chose not to purchase things from Etsy because the shops only supported PayPal and wouldn't let me checkout without an account.

But that said, those shops should have a right to choose which payment processors are appropriate for their business. Let the market decide what is the best for the market.


Seeing all of the ancillary legal fallout from the Epic Games trial is convincing me that the EU learned the wrong lesson from the US' dealings with Microsoft in the 90's.

The OEM model (at least for computing platforms) is how the world works. Fragmenting it helps no one, save for perhaps the software freedom crowd.

They continue to fight the old war and at some point, it just might come back to bite them.


Alas, downvotes. To those who disagree with me, what's the alternative? It just seems like the EU is fundamentally opposed to this model which would mean any company is no longer in charge of their own destiny.

"There's no advantage to being a platform owner? Eh, OK, let's just not bother trying then."

It's a bad look.


Apple can still provide all of the OEM features if they really want, the obvious solution here is to give people the option to install third-party things (eg. Please enter your PIN number to confirm a third-party installation) and then boom! You're finished.

It's quite obvious that the only reason Apple hasn't added that feature is because they have no intention on losing their stranglehold on the App Store. Without sole propriety of software, Apple's value proposition starts to crumble. So, why should we let them keep it? What do we, as a society, gain from letting Apple be the richest company in the world? The answer is nothing, and eventually some day when they go under we'll come to the realization that it was all a zero-sum game anyways.


> Many of the Apple's customers (including me) see that as a feature and not a problem.

This is almost Orwellian. Imagine Standard Oil customers cheering the demise of the corner mom and pop.

All of this while Apple collects a dossier on each of you that they'll willingly hand over to the FBI, FSB, or Chinese Ministry of State Surveillance.

If none of that convinces you, then do me a favor. A thought experiment.

Imagine an alternate history wherein we replace Apple with Microsoft. Imagine that the iPhone lost and became just a footnote or history and that Steve Ballmer's Microsoft ZunePhone Pro 10 won the market. That's what we all have in our pockets now.

Would you be happy if Microsoft owned the customer relationship? Would you feel just as happy?

Apple is immaterial in this. We don't need companies to be this powerful.


Is anyone being forced to use The ZunePhone Pro 10 or the iPhone? Android dominates worldwide with a staggering 70%+ depending on who you ask.

I do agree that companies shouldn't be so powerful tho


I believe that this ties in to the "if you create an account, you must be able to delete it" that came out the other day.

If you're using Apple Pay, the subscription is managed by Apple - and deleting a subscription is rather low friction.

With the "Apple can't mandate Apple Pay" that's currently in the winds (and yes, they'll eventually lose it everywhere), in order to maintain the iPhone customer experience, they're mandating that accounts (subscriptions likely) that are created must be able to be deleted easily too.

That is going to be a bit of a challenge to companies that want to have you set up an account, use their payment system, and then make it difficult to unsubscribe.


That's not true: Their customers most definitely want to have contact outside of their platorm. Phone calls, googling, navigating, gaming, chat apps, social media, web browsing.

If it were true, you would be restricted to facetiming only with other apple users, only make phone calls to other Apple users, only visit 'the Apple internet' with their Safari browser. Whatsapp? Youtube? Facebook? Instagram? Epic? No no, those are not owned by Apple, and not part of their 'platform'.

Suddenly the 'customer relationship' isn't all that clear, hence the national watchdogs looking into anti-competitive behavior.


I think you misunderstood my argument. Customer here translates to 'the one who is in a billable relationship with a service provider'.


> The people said Apple has asked the Rotterdam District Court for an injunction to block publication of the ruling during its appeal.

> A court spokesman confirmed the existence of the case to block publication, but could not say when a decision is expected. The proceedings are not open to the press or public.


I find this absolutely incredible, that the workings of the court in a commercial case like this can be hidden from the press and the public. Disgusting that they would ask for this, and I sincerely hope that the court will reject that.


The flip side is that suppose the ruling is overturned and is based on faulty law.

Then the courts have created a PR and possible big financial hit on a company improperly. Could apple then sue for damages?


A company that gets bad PR as the result of a court case might be able to get the ruling overturned but that does not trump the right of the public to know what transpires in the courts. And no, then Apple could not - and should not be able to - sue for damages because they are themselves recognizing the power of the courts as arbiters in these matters.

Similarly: if the ruling is upheld Apple does not get to pay more because they - apparently improperly - asked for the previous ruling to be kept secret.

Courts should operate in a transparent manner whenever possible otherwise the trust in the legal system will erode and that trumps the commercial interests of any single company, even one as large as Apple.


In the court’s defence, these documents are rarely sealed forever. Usually they become public after the ruling has been made.

If an appeal is being made, and current decision being temporary suspended, then there's no reason for the original decision to be public. The courts decide on matters of law, so the publics view on the original decision is irrelevant, and up to the parties involved to convince the appeal judge their interpretation of the law is correct.

Once the matters been settled by the courts, it make sense to make everything public. But a no point during the process should or can public opinion influence the outcome.


I'm somewhat neutral on the issue. I agree, I also think that if a judge keeps it sealed for a short while, it's probably a reasonable thing to do.


More likely, it's merely evidence it's a legally sound thing to do. That doesn't mean it's particularly reasonable, simply that it's not technically trivial to reject out of hand. It could equally be a symptom of regulatory capture; it's not like the judge gets to just do whatever they feel is fair (at least not without professional consequences).


The Streisand effect never fails


> The proceedings are not open to the press or public.

Can anyone explain the policy reason behind the secrecy?


I suspect that Apple is afraid that if the reasoning behind this became public that Apple's stock price would be strongly influenced and so they are trying to hide the information from the market. It will be interesting to see if there will be a net negative from the effect of the hiding by itself, after all now people are free to speculate and they might go further in their speculation than the actual ruling.


Apple has filed a court case to block the publication of a report. Obviously the contents of the report will be discussed as part of the hearings. So if the hearings were public then the contents would become public as well, which would make the court case pointless. Hence the private hearings.


Not entirely illogical, if something is expected to generate a lot of media attention, the case may be kept private to prevent the 'court of public opinion' to influence the outcome. Everything is still documented and shared afterwards regardless of the outcome.


Most court proceedings in The Netherlands are not open to the public or press, mostly for the privacy and protection of those involved with the case.

Unlike the US where court cases are publicized and disseminated widely with the charges, but never with the outcome of the court case.


> They included a complaint from Match Group, owner of the popular dating service Tinder, which said Apple's rules were hindering it from direct communications with its customers about payments.

As the Alien vs. Predator tagline said: whoever wins, we lose.


Yup. I fully understand the complaint from Match (and others, like Netflix). Apple's app store payment policies are obviously and blatantly anti-competitive.

But if you've ever tried to cancel an AT&T internet line or New York Times subscription, you begin to understand Apple's position. Consumers oftentimes have no recourse; Apple's (and, similarly Google's) subscription framework is the first time in history many of these companies have experienced the powerlessness their users feel when dealing with recurring payments. They don't like giving up power.

It should come as no surprise that the companies most vocal about the payments monopolies are the ones who want to abuse the freedom Governments will hand them, in the name of maintaining a healthy competitive landscape.

I think a balance needs to be struck; Apple needs to have its power reigned in, and I think that takes the form of a forced reduction in revenue share to 10% max (Visa maintains a global network of hundreds of thousands of diverse swipe terminals at ~3%; if Apple can't maintain some servers at 10%, they're incompetent and deserve to be driven into bankruptcy by this totally reasonable legislation).

I don't feel that allowing alternate payment methods / subscription frameworks would actually benefit users/consumers, across any length of time, in any fashion whatsoever. I think subscription/payment management needs to be delegated to user accounts outside of any control of the service providers taking payment, as its an intrinsic and irreducible conflict of interest. Maybe that means Visa or whoever should start a "subscription and payments portal" that service providers have to integrate with. I don't know. But the way we've done it for 20+ years doesn't work, and Apple's way is absolutely better; its just not the best it can be, right now.


This is such a bizarre response. You recognize there's a problem with cancelling subscriptions and instead of to the government to regulate the markets (which is their job) and mandate easy cancelling of subscriptions, you want Apple to do it? Do you want a government run by a corporation?


For example, California has already passed laws to make cancelling subscriptions easier.


But what can California do about that problem with a company that is not cooperating, and does not have a presence in California?

What would California actually choose to do on behalf of consumers who are in this situation, even if there is a law on the books that supports the consumer?

With Apple, the company in question had to work to get on the platform in the first place, and if I as a consumer go to them and tell them I want to cancel that account, then Apple just cancels that account. I don’t have to go to the state of California and ask for assistance, I don’t have to wait for a lengthy trial that might be years in the future. With Apple, it’s just one click and done.

Laws don’t help you if they are never enforced. Laws don’t help you if they can’t be enforced against a party outside of their jurisdiction.

Apple’s solution works, and works well, for all customers who want to cancel their accounts.


This is essentially asking how are any laws enforced.


It didn’t have to be that way. If Apple had sensible policies that stand the test of regulatory scrutiny this wouldn’t happen. Now that lawmakers get involved I will expect the worst outcome for customers, or as you succinctly put it „we lose“.


From a purely consumer perspective, Apple's policies are eminently sensible. Allowing external IAP makes it harder if not impossible to enforce simple cancellation.

If Apple allows external IAP, but _also_ requires strict dispute resolution and simple subscription cancellation, that would probably be deemed anticompetitive as well, even though it's thoroughly pro-consumer.

The problem here is that the regulatory scrutiny is only on one dimension, not the full picture. And in the full picture, Apple's policies are eminently reasonable—if their fees are a bit high.


> Allowing external IAP makes it harder if not impossible to enforce simple cancellation.

Thus the looming changes: Apple requires account deletion within apps in AppStore starting January 31 https://news.ycombinator.com/item?id=28776960


> If Apple allows external IAP, but _also_ requires strict dispute resolution and simple subscription cancellation, that would probably be deemed anticompetitive as well, even though it's thoroughly pro-consumer.

Why would that be considered anticompetitive?


I personally don’t think that it would be. I also have very little problem with Apple’s current stance on IAP and _who_ actually owns the customer relationship. (Quibbles can be made about percentages. If 30% is too high for Apple, maybe we should be taking a much closer look at a _lot_ of retailer relationships.)

However, the same people who say that it’s anticompetitive for Apple to control the payment flow are likely to say that _any_ impingement of Apple on the customer relationship is anticompetitive. These are the people who don’t actually _care_ about the customer relationship, like the NYTimes subscription department, or the companies that bank on customers forgetting to cancel their subscription for months at a time or not wanting to spend time on the phone to fight over a $1.29/month subscription fee.

IMO, antitrust/anticompetition investigations tend to be _far_ too limited in their scope (they look only at one or two aspects and not the big picture of what's happening). I remember a few years ago when Apple had worked with publishers to establish a new standard ebook contract for publishers and marketplaces. It was one that would have (slightly) raised the prices of ebooks, but replaced the unilaterally imposed contract that Amazon provided. Apple got in trouble over it, even the result would have been a _better_ and more _competitive_ marketplace and not one controlled by Amazon.

I have opinions on what should be done with the app stores that would _probably_ fix a lot of the issues, but any changes to the app stores need to look at whether it would be a _better_ situation for customers or just a more lucrative situation for publishers. And the customer impact would not just be measured on “choice”, but on overall price/privacy impact.

Measured by that, there’s no question in my mind that Apple’s doing a better job than people give them credit for.


There’s a lot of room for compromise between „you are not allowed to even mention external payment systems“ and „everyone has their own IAP system“.


Do you lose with the web?


Have you seen the web lately? I'll take the small, vetted, fan crafted internet of the late 90s over this SEO written content mill garbage mountain we have now.


But one does not remove the other. That web you so love is still there (well, except for GeoCities...) mostly. You can visit it. Subscribe to RSS. Watch funny dancing baby gifs, or under construction signs.

It's just that all that other stuff came too. In addition to that web you love. Not pushing it away, but shadowing it in volume. Yet, there is no space shortage. The web is an infinite library.

Not one that has to remove those seventies sci-fi books to make place for the new Harry Potter section. But one that can keep both.


You'd have to find it first. If the search engines don't promote it you'll never see it.


That web of the '90 did not have a search engine that promoted that web either.

Well, there was altavista (and, ahh, the memories Astalavista.box.sk) and some other ad-loaded websites.


> But one does not remove the other.

As long as Google says so. And they haven't been open to new old-school sites, just to old ones.


We don't know yet. We live in a world where the web is seeing increased centralization on a variety of fronts with Google and Facebook among those leading the charge.


We certainly didn't win.


It's the biggest repository of knowledge in history. It facilitates communication and trade on an unprecedented scale.

Despite all the negative externalities that it also causes, I fail to see how they could outdo its positive aspects.


> It's the biggest repository of knowledge in history

This is totally true. Unfortunately, it's also the biggest repository of misinformation in history as well.

> I fail to see how they could outdo its positive aspects

On a macro scale, you're likely correct. If you're one of the unlucky people that suffers a significant negative consequence, your view may differ.


> On a macro scale, you're likely correct. If you're one of the unlucky people that suffers a significant negative consequence, your view may differ.

That could be said for anything, though. There isn't a thing on this planet that hasn't hurt anyone during its creation.


> The Dutch investigation into whether Apple's practices amounted to an abuse of a dominant market position was launched in 2019 but later reduced in scope to focus primarily on dating market apps.

Apple might just remove dating apps from the app store for the Netherlands. Problem solved.


I suspect your comment isn't entirely in good faith, but that might well be considered strong evidence of anti-competitive behavior.


Let's hope they don't take the incoming Apple bribes for a new office in Amsterdam or something


What's even more anti-competitive is their ban on alternative stores. Why is no one addressing this elephant in the room?


duh..


> ACM has not levied a fine against Apple, but demanded changes to the in-app payment system, the people said. The decision has not been seen by Reuters.

What did they demand specifically?


I get that there’s an anti-monopoly sentiment. And we’ve all heard the arguments many time. Let’s not forget that mandatory cookie banners turned into a complete shit-show. They were supposed to benefit the users. But are they not just an annoying distraction?

My point being, people might still use AppStore as they do. Just the whole government-mandated experience becomes much less convenient.


Thats a clear fallacy.

Just because an entirely different government entity (the EC) enforced a practice that has different outcome than expected, does not, in any way, predict how this private entity (a local market-watch and local court) will work.


The frame, considering the overall context is kind of ridiculous: Apple "requiring software developers to use its in-app payment system" is anticompetitive

Well shucks. Apple also controls who and what can be sold or distributed in the market, how it should be built. They control how much exposure apps get. Some of these controls are used more directly, or blatantly to "rig the market" than others... but these are just the current choices by Apple. It's not a rig. It's the OEM design. Apple rigging the app store market is like Apple penetrating icloud security. That's not a hack, it's a login.

I can see a logic within the frame. If courts force Apple to allow a competing system, it will put downward pressure on what are (imo) indisputably monopoly prices. That's competition, in a neoclassical sense. There can be a big difference between no competition and some.

OTOH, competitiveness within Apples' fully owned market seems like a silly frame to operate within. Competition between ice cream parlours within the walls of DisneyLand are at Mr Disney's discretion. They can decide all ice cream parlours will be subsidiaries, franchises or independants. They can set prices, ban ice cream, etc.

Trying to deal with ice cream competitiveness in DisneyLand this way is a fool's errand. One court rules on a policy forcing Parlours to use Disney's insurance vendor, and price gouging. It's a random detail and maybe it does help out parlour owners lower costs. Disney have an infinite number of such options available though. A free market it'll never be.


Part of the difference is that that nobody thinks you own Disneyland, but people think that they own their iPhone or iPad. This sort of ownership means that it should be possible to change your decisions about what to do with a device after the moment you bought it.

I think most people would find it bad if a BMW branded car could only take gasoline/petrol purchased using a BMW credit card. Even if the terms of the BMW credit card were better than everything else when the vehicle was first purchased, the lock-in it creates would stop competition. And of course, if BMW could change the credit card terms - say, stop allowing purchases at your closest filling station, that would be worse.

Just from a consumer's perspective, given the popularity of Fortnite, it's quite possible that there are some number of people who bought an iPhone just for the purpose of playing Fortnite, and had that use taken away from them. It feels wrong that Apple can take that away from them.


I think your analogies aren't very fair:

Disney: It's not the park or the device, it's about the experience, Apple wants to control that, just like Disney.

BMW: You're allowed to put any brand of electricity in your iPhone's battery. I would've gone with the third party car stereo market.


Sure, if you want. I think the point is that I own my iPad, and I don't own Disneyland, and that's a big difference.


Yes, Apple wants to have it both ways.


> Part of the difference is that that nobody thinks you own Disneyland, but people think that they own their iPhone or iPad. This sort of ownership means that it should be possible to change your decisions about what to do with a device after the moment you bought it.

I think the main trouble with products like Apple's is that you end up in a monopolist-controlled market just after you have bought the product. See also e.g. Nescafe coffee where, after buying the coffee machine, you are limited to buying coffee from 1 vendor (this is not true anymore but it was true for a long time).

If monopolies are forbidden, then so should a monopoly-after-you've-bought-a-product.


Apple didn’t take that away. Fortnite did.

Fortnite took it away because they wanted to create publicity for themselves and set up a situation where they appeared to be David to the Goliath of Apple.

Fortnite took it away and sold their software on the Apple App Store, in the full knowledge that they were planning this move, and they knew what that result would be.

So, Fortnite sold out their own customers willfully, and with maliciousness aforethought.


> I think most people would find it bad if a BMW branded car could only take gasoline/petrol purchased using a BMW credit card

I'm not aware of any alternate payment processing on the Xbox store, PSN Store, Nintendo's eShop.

In each case, the platform owner has a monopoly.


But if the sole act of forcing app makers to use Apple's generally more private and secure payment system is anticompetitive, then how does the consumer choose Apple as the mediator of their relationships?

Where is the consumer choice for that? I ask because I don't want 3rd parties selling insights from my financial data. Of all choices that a consumer actually wants, it would be the ability to control the apps (i.e., sideloading) running on their device, as opposed to have more control yielded to app makers.


Depends on the resolution. If a developer is able to use another payment processor alongside Apple's payment system, and set different price points to recover the respective fees, the buyer would be able to decide whether adding Apple as an intermediary is worth the price premium. Currently, the buyer does not have such a choice. They must involve Apple and pay the price premium if they want to make the purchase.

Also, adding Apple as an intermediary increases the buyer's privacy exposure in some cases. If the buyer already has an account with the developer's service and makes a purchase that is linked to the account, interjecting Apple into the equation would reveal the purchase to both Apple and the developer, instead of just the developer.


First, the Dutch government position is that forcing apps to have Apple's payment system is anti-competitive... not that developers must include multiple payment systems. The customer isn't getting more choice here, the app maker is getting more choice. Companies like PopEyes, who really want you to enter your credit card, will be getting the choice.

Second, IAP is separate from Apple Pay. If you do payments through another payment ecosystem... Apple still gets a cut. Nobody gets to dodge a price premium. If you want to talk about price premium, we should really be talking about the IAP.

Third, you are getting more risk here. When you use Apple Pay, the vendor knows almost nothing about you. We're talking about the likes of Target and PopEyes (who really wants your credit card info) vs Apple, who retains very little financial information [1]. How many apps have you paid for? How many businesses do you transact with? That's a lot of Targets.

And fourth, I am concerned about whether Apple will be able to compel developers to have easy recurring payment cancellation in one place. Whether it's a business or a government doing this, being able to easily monitor and cancel recurring payments is a big consumer win. Where is the consumer choice for this?

Finally, the marketplace is about the negotiation of leverage. You talk about customers choosing vendors... my family members aren't going to win in negotiations with any company. The choice will be Walmart's way or the highway. Where is the consumer choice to have Apple negotiate with Walmart on your behalf?

[1]: https://support.apple.com/en-us/HT203027


1. Developers are not able to offer multiple payment systems for certain types of purchases when Apple forces apps to use Apple's payment system. By removing Apple's restriction, developers would be able to offer multiple payment systems and allow customers to have a choice between different payment systems. Apple's restriction prevents customers from having this choice, because it prevents developers from offering it.

2. We'll see when the Dutch situation is finalized. Epic v. Apple was filed in the Northern District of California, which is separate from the Netherlands.

3. You're missing my point. For instance, if you already have an Amazon account and you purchase an e-book to add to your Kindle collection, Amazon would get this purchase information no matter how you pay, since your e-book purchase is linked to your Amazon account. Amazon would already have your payment method (unless you haven't purchased any physical or digital items directly from them beforehand). Paying through Apple would only expose your purchase information to Apple in addition to Amazon, and at a price premium. It would not prevent Amazon from having the purchase information.

4. Payment processors such as PayPal also allow cancelling recurring subscriptions in one click from a centralized page. Apple's payment system is not unique in this regard.

Developers should be able to offer multiple payment systems, so that customers can choose between them. Some customers do not want to use Apple's payment system for some of their purchases, and Apple's requirement deprives these customers of alternative options. Dutch regulators have found Apple's restriction to be anti-competitive.


1 & 4. You haven't answered the question about what consumers are supposed to do when they want Apple Pay, rather than having dozens of financial relationships with dozens of companies. In the free market, you negotiate with what leverage you have. Companies like Walmart, Target, and PopEyes are free to do as they wish.

That PayPal offers you a place to cancel subscriptions does not mean that Target must offer you the option of your preferred payment vendor. In order to achieve this, perhaps you might throw around your weight to negotiate with Target and such? You don't get to compel the use of PayPal unless Target agrees.

2. The reason why companies must pay IAP is for legal reasons, not Apple Pay. Since we're talking about the Netherlands, we can just view Epic as an example of how Apple's legal strategy has played out across the ocean, or not talk about them at all.

3. I think you have a technical misunderstanding if you think paying with Apple Pay means that the vendor has your financial information. They don't. With Apple Pay, Target wouldn't have any credit card information to leak. You are more exposed to financial risk with the numerous financial relationships you have. The reason why some companies already have your credit card information is because you couldn't resist giving it to them, perhaps because Apple wasn't negotiating on your behalf.


1. Sellers get to choose the payment methods they accept. Some sellers don't take cash, some don't take PayPal, and some don't take Apple Pay. If a seller doesn't offer the buyer's preferred payment option, the buyer can either either choose from the payment options the seller does accept, or shop elsewhere. Depending on how the antitrust situation is resolved, Apple may be able to require developers to offer Apple Pay, yet still allow developers to offer other payment options alongside it. Buyers are not entitled to use Apple Pay everywhere, just as they are not entitled to use cash, PayPal, or a particular credit card everywhere.

3. I'm not talking about Target, I'm talking about an e-book purchase on Amazon that gets added to the purchaser's Kindle collection. Amazon must know that the user purchased the e-book, since that is the only way the e-book gets added to their collection. If Amazon already has the buyer's payment information from a previous purchase, directly purchasing the e-book through Amazon would be strictly more private than purchasing it with Apple overseeing the transaction. Every purchase is a different situation, and in some situations, using Apple as an intermediary is worse for privacy than directly purchasing through the vendor. Not everyone prefers having Apple monitor all of their transactions.


> Sellers get to choose the payment methods they accept. Some sellers don't take cash, some don't take PayPal, and some don't take Apple Pay. If a seller doesn't offer the buyer's preferred payment option, the buyer can either either choose from the payment options the seller does accept, or shop elsewhere.

This is precisely my point. Walmart's way or the highway. After all, the free market is a land of the negotiation of weight, and you don't weigh very much.

> Buyers are not entitled to use Apple Pay everywhere, just as they are not entitled to use cash, PayPal, or a particular credit card everywhere.

In the free market, you aren't entitled to anything you can't negotiate. Apple can do this for you. Apple has enough weight with the collection of customers behind them.

> I'm not talking about Target, I'm talking about an e-book purchase on Amazon that gets added to the purchaser's Kindle collection. Amazon must know that the user purchased the e-book, since that is the only way the e-book gets added to their collection.

A company doesn't have to know your financial data to know that you paid for a digital good. I am talking about Target, except Target is just an example of a company that already had a financial leak scandal. I also talked about Amazon, since there's enough room to talk about more than one company. My response was that you forked over your credit card information because Amazon had that power.

As you say, you're not entitled to choose the terms of your relationship with Amazon. Your choices were only Amazon or... not Amazon. I mean, not unless you can negotiate with Amazon. And then you have to do this for PopEyes and Target too, all while contemplating your entitlements as a customer.

So I ask again, where is the consumer choice to have Apple intermediate relationships on your behalf?


Some banks and other services such as Privacy.com offer disposable credit card numbers to conceal your payment identity. These services work very well. You can ask Apple to offer this service, if you want Apple to intermediate for you. But as long as Apple does not offer a such a service, it is not the seller's obligation to cater to a buyer's preference to use Apple to pay for everything. An Apple user has no right to compel a developer to transact with Apple on unfavorable terms, and is therefore not entitled to the "choice" that you are describing.

The Dutch antitrust regulator has determined that Apple is not allowed to force developers to exclusively use Apple's payment system. There is no antitrust principle that compels developers to offer Apple Pay or any specific payment option. But as I said before:

> Depending on how the antitrust situation is resolved, Apple may be able to require developers to offer Apple Pay, yet still allow developers to offer other payment options alongside it.

If that's not an option for Apple, then the burden is on Apple to offer a competitive payment processing solution to be accepted by both developers and users.


> An Apple user has no right to compel a developer to transact with Apple on unfavorable terms, and is therefore not entitled to the "choice" that you are describing.

I am not talking about a customer's right to compel a developer to choose private and safe methods for payment. I am talking about leverage in a free marketplace. It's not that you don't have the right... you don't even have the weight as an individual customer to step into a negotiating room for a conversation. Apple does.

I am also far more sympathetic to consumer protection than whether companies should be able to choose Stripe or manage your financial information for their business benefit. This is the "unfavorable terms" you're talking about.

> Depending on how the antitrust situation is resolved, Apple may be able to require developers to offer Apple Pay, yet still allow developers to offer other payment options alongside it.

If this is the case then the conversation will be moot. But this is speculative, so I am arguing for the other side of your forward-looking statement.


Apple's payment system offers no more leverage than a free disposable credit card that you can limit and cancel at any time. When Apple's payment system is the only option, its high fees (unfavorable terms) generate a huge amount of deadweight loss in the app economy. What Apple needs to do is find a way to allow its users to retain as much of the convenience of its own payment system as possible without violating antitrust regulations. This is achievable by, for example, requiring apps to let users quickly and easily unsubscribe from recurring subscriptions in the app itself.

Currently, iOS users have little to no leverage against Apple. To make certain kinds of purchases in iOS, buyers must pay a large price premium to subsidize Apple's fee regardless of whether they prefer to do so. The Dutch antitrust regulator recognizes this as a problem, and is instructing Apple to correct the situation. How Apple proceeds from here will determine the user experience on its platform, but continuing to violate antitrust laws harms both users and developers through market inefficiency.


> Apple's payment system offers no more leverage than a free disposable credit card that you can limit and cancel at any time. When Apple's payment system is the only option, its high fees (unfavorable terms) generate a huge amount of deadweight loss in the app economy.

> Currently, iOS users have little to no leverage against Apple. To make certain kinds of purchases in iOS, buyers must pay a large price premium to subsidize Apple's fee regardless of whether they prefer to do so.

Instead of chatting abstractly about high fees, why don't we put some numbers on the table? Apple Pay's "high fees" go to banks at 0.15% per transaction, or 15 cents per $100.¹

The IAP fee is not the same thing as Apple Pay. Apple Pay is a protocol for payment where neither Apple nor the store keep your credit card information. IAP is a revenue sharing agreement with Apple. Many people agree that the IAP is onerous, and as a business contract it is subject to various legal jurisdictions.

If you disagree with high fees, we should really be talking about the IAP and not Apple Pay.

> Apple's payment system offers no more leverage than a free disposable credit card that you can limit and cancel at any time.

I see this ordering of effects as backwards: first Apple uses its leverage, which derives from its hundreds of millions of more spendy users, and now we have Apple Pay, a private system of paying where even Apple does not store your credit card number on their servers, or other identifying information.² This differs from Privacy.com, where you may directly linking your debit account. Also note that you may wish to be careful when cancelling a "disposable" credit card when you have recurring charges.

An individual customer of insurance does not have leverage over the insurance company. As a collective, you have all the leverage, which in turn means more bargaining power for the insurance company. As an individual member of Costco, you have no leverage over Costco. As a collective, you have the only reason why Costco can demand better prices.

[1]: https://www.wsj.com/articles/apple-pay-fees-vex-credit-card-...

[2]: https://www.apple.com/legal/privacy/data/en/apple-pay/

Also, thanks for chatting.


By "Apple payment's system" I'm referring to any payment system that Apple mandates the use of on iOS, all of which Apple takes a 15-30% cut from revenue. I'm not referring Apple Pay except when I specifically mention it by name. I don't use "IAP" to refer to Apple's payment system, because I'm including purchases through the App Store itself, and those aren't IAPs.

95% of purchases through Apple's payment system (App Store + IAP) by volume are subject to Apple's 30% fee.[1] Sellers need to raise the price by ~42.9% to recover the 30% cut, and the cost of that fee is subsidized by the buyers. Those are hard numbers that have a negative impact on both users and developers.

Yes, I agree that Apple helps provide users with leverage against iOS developers when they overstep boundaries on privacy in some cases. But, Apple never provides users with leverage against Apple itself. Many users and iOS developers are too small to directly challenge Apple when it engages in anti-competitive practices, so that is where government comes in to provide leverage to users and developers against Apple.

Thanks for explaining your perspective.

[1] https://www.nytimes.com/2020/11/18/technology/apple-app-stor...


And if the app maker doesn’t offer any other alternative to their captive payment system? How do I force them to accept the Apple payment system as a valid alternative? One where I’d be happy to pay a premium, just to make sure that when it comes time to cancel the account, I can do so easily and quickly?


Apple still controls the App Store, so Apple can require developers to offer an easy cancellation method for subscriptions that can be purchased from apps in the App Store. Depending the result of the Dutch antitrust decision, Apple might still be able to require developers to offer Apple's payment system alongside any other payment systems, and there would be no problem with that as long as developers are able to offer different price points to offset the fees for each payment system.


Having competition in the mobile app market is more important for the global & local economy than "ice cream parlours at disneyland"...


sure. I wasn't arguing for equal importance, or equal need for policy-level decisions.


First principles arguments are crushed by emergent properties at scale. Disneyland has less than a hundred restaurants. The harm to society if Dinseyland has extra control over those restaurants is miniscule. The harm caused by Apple having monopolist control on the majority of mobile phone owner's entire software stack is exponentially larger.


> the majority of mobile phone owner's

In some circles, maybe, but not here in the Netherlands (+/- 60%). Worldwide, the majority of phone owners still run Android.

This is one of the key arguments people use in Apple's defence, because the bigger their majority share, the quicker anti-monopoly laws would apply.

I agree with your point, though. The Apple/Google duopoly hurts the general public to ensure the profit margins for these companies' shareholders. Those with neoliberal convictions might not agree with me, but I believe that the free market needs regulation to prevent problems like these.


I don't find that convincing. There's billions of ios users. That certainly passes the bar of emergent effects of scale to properly view it as its own unique market. It doesn't matter if there's billions of other users on android.


I don't disagree with that. I'm not suggesting that harm is comparable, only structure. You can deal with DisneyLand ice cream by ignoring it. Apple, not necessarily.

That said, if you were to deal with DisneyLand ice cream...


It is ridiculous if framed like that. A better interpretation is that this adresses an easy to address aspect of the anti-competitive phenomenon that is Apple app store – allow other payment processors. It is a lot like coming to a house fire with a pack of bandages. Can't hide the fact that noone seems willing to address the bigger problem.


If people were forced to walk through Disneyland to get to work or live their daily lives, your analogy would be more apt.


Exactly, everything else you listed about Apple's behavior is also anticompetitive and will hopefully be addressed in the future. But lets start with payments.


The regulator's antitrust case is probably much broader than IAPs, but the findings are not yet public.




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