I personally don’t think that it would be. I also have very little problem with Apple’s current stance on IAP and _who_ actually owns the customer relationship. (Quibbles can be made about percentages. If 30% is too high for Apple, maybe we should be taking a much closer look at a _lot_ of retailer relationships.)
However, the same people who say that it’s anticompetitive for Apple to control the payment flow are likely to say that _any_ impingement of Apple on the customer relationship is anticompetitive. These are the people who don’t actually _care_ about the customer relationship, like the NYTimes subscription department, or the companies that bank on customers forgetting to cancel their subscription for months at a time or not wanting to spend time on the phone to fight over a $1.29/month subscription fee.
IMO, antitrust/anticompetition investigations tend to be _far_ too limited in their scope (they look only at one or two aspects and not the big picture of what's happening). I remember a few years ago when Apple had worked with publishers to establish a new standard ebook contract for publishers and marketplaces. It was one that would have (slightly) raised the prices of ebooks, but replaced the unilaterally imposed contract that Amazon provided. Apple got in trouble over it, even the result would have been a _better_ and more _competitive_ marketplace and not one controlled by Amazon.
I have opinions on what should be done with the app stores that would _probably_ fix a lot of the issues, but any changes to the app stores need to look at whether it would be a _better_ situation for customers or just a more lucrative situation for publishers. And the customer impact would not just be measured on “choice”, but on overall price/privacy impact.
Measured by that, there’s no question in my mind that Apple’s doing a better job than people give them credit for.
However, the same people who say that it’s anticompetitive for Apple to control the payment flow are likely to say that _any_ impingement of Apple on the customer relationship is anticompetitive. These are the people who don’t actually _care_ about the customer relationship, like the NYTimes subscription department, or the companies that bank on customers forgetting to cancel their subscription for months at a time or not wanting to spend time on the phone to fight over a $1.29/month subscription fee.
IMO, antitrust/anticompetition investigations tend to be _far_ too limited in their scope (they look only at one or two aspects and not the big picture of what's happening). I remember a few years ago when Apple had worked with publishers to establish a new standard ebook contract for publishers and marketplaces. It was one that would have (slightly) raised the prices of ebooks, but replaced the unilaterally imposed contract that Amazon provided. Apple got in trouble over it, even the result would have been a _better_ and more _competitive_ marketplace and not one controlled by Amazon.
I have opinions on what should be done with the app stores that would _probably_ fix a lot of the issues, but any changes to the app stores need to look at whether it would be a _better_ situation for customers or just a more lucrative situation for publishers. And the customer impact would not just be measured on “choice”, but on overall price/privacy impact.
Measured by that, there’s no question in my mind that Apple’s doing a better job than people give them credit for.