1 & 4. You haven't answered the question about what consumers are supposed to do when they want Apple Pay, rather than having dozens of financial relationships with dozens of companies. In the free market, you negotiate with what leverage you have. Companies like Walmart, Target, and PopEyes are free to do as they wish.
That PayPal offers you a place to cancel subscriptions does not mean that Target must offer you the option of your preferred payment vendor. In order to achieve this, perhaps you might throw around your weight to negotiate with Target and such? You don't get to compel the use of PayPal unless Target agrees.
2. The reason why companies must pay IAP is for legal reasons, not Apple Pay. Since we're talking about the Netherlands, we can just view Epic as an example of how Apple's legal strategy has played out across the ocean, or not talk about them at all.
3. I think you have a technical misunderstanding if you think paying with Apple Pay means that the vendor has your financial information. They don't. With Apple Pay, Target wouldn't have any credit card information to leak. You are more exposed to financial risk with the numerous financial relationships you have. The reason why some companies already have your credit card information is because you couldn't resist giving it to them, perhaps because Apple wasn't negotiating on your behalf.
1. Sellers get to choose the payment methods they accept. Some sellers don't take cash, some don't take PayPal, and some don't take Apple Pay. If a seller doesn't offer the buyer's preferred payment option, the buyer can either either choose from the payment options the seller does accept, or shop elsewhere. Depending on how the antitrust situation is resolved, Apple may be able to require developers to offer Apple Pay, yet still allow developers to offer other payment options alongside it. Buyers are not entitled to use Apple Pay everywhere, just as they are not entitled to use cash, PayPal, or a particular credit card everywhere.
3. I'm not talking about Target, I'm talking about an e-book purchase on Amazon that gets added to the purchaser's Kindle collection. Amazon must know that the user purchased the e-book, since that is the only way the e-book gets added to their collection. If Amazon already has the buyer's payment information from a previous purchase, directly purchasing the e-book through Amazon would be strictly more private than purchasing it with Apple overseeing the transaction. Every purchase is a different situation, and in some situations, using Apple as an intermediary is worse for privacy than directly purchasing through the vendor. Not everyone prefers having Apple monitor all of their transactions.
> Sellers get to choose the payment methods they accept. Some sellers don't take cash, some don't take PayPal, and some don't take Apple Pay. If a seller doesn't offer the buyer's preferred payment option, the buyer can either either choose from the payment options the seller does accept, or shop elsewhere.
This is precisely my point. Walmart's way or the highway. After all, the free market is a land of the negotiation of weight, and you don't weigh very much.
> Buyers are not entitled to use Apple Pay everywhere, just as they are not entitled to use cash, PayPal, or a particular credit card everywhere.
In the free market, you aren't entitled to anything you can't negotiate. Apple can do this for you. Apple has enough weight with the collection of customers behind them.
> I'm not talking about Target, I'm talking about an e-book purchase on Amazon that gets added to the purchaser's Kindle collection. Amazon must know that the user purchased the e-book, since that is the only way the e-book gets added to their collection.
A company doesn't have to know your financial data to know that you paid for a digital good. I am talking about Target, except Target is just an example of a company that already had a financial leak scandal. I also talked about Amazon, since there's enough room to talk about more than one company. My response was that you forked over your credit card information because Amazon had that power.
As you say, you're not entitled to choose the terms of your relationship with Amazon. Your choices were only Amazon or... not Amazon. I mean, not unless you can negotiate with Amazon. And then you have to do this for PopEyes and Target too, all while contemplating your entitlements as a customer.
So I ask again, where is the consumer choice to have Apple intermediate relationships on your behalf?
Some banks and other services such as Privacy.com offer disposable credit card numbers to conceal your payment identity. These services work very well. You can ask Apple to offer this service, if you want Apple to intermediate for you. But as long as Apple does not offer a such a service, it is not the seller's obligation to cater to a buyer's preference to use Apple to pay for everything. An Apple user has no right to compel a developer to transact with Apple on unfavorable terms, and is therefore not entitled to the "choice" that you are describing.
The Dutch antitrust regulator has determined that Apple is not allowed to force developers to exclusively use Apple's payment system. There is no antitrust principle that compels developers to offer Apple Pay or any specific payment option. But as I said before:
> Depending on how the antitrust situation is resolved, Apple may be able to require developers to offer Apple Pay, yet still allow developers to offer other payment options alongside it.
If that's not an option for Apple, then the burden is on Apple to offer a competitive payment processing solution to be accepted by both developers and users.
> An Apple user has no right to compel a developer to transact with Apple on unfavorable terms, and is therefore not entitled to the "choice" that you are describing.
I am not talking about a customer's right to compel a developer to choose private and safe methods for payment. I am talking about leverage in a free marketplace. It's not that you don't have the right... you don't even have the weight as an individual customer to step into a negotiating room for a conversation. Apple does.
I am also far more sympathetic to consumer protection than whether companies should be able to choose Stripe or manage your financial information for their business benefit. This is the "unfavorable terms" you're talking about.
> Depending on how the antitrust situation is resolved, Apple may be able to require developers to offer Apple Pay, yet still allow developers to offer other payment options alongside it.
If this is the case then the conversation will be moot. But this is speculative, so I am arguing for the other side of your forward-looking statement.
Apple's payment system offers no more leverage than a free disposable credit card that you can limit and cancel at any time. When Apple's payment system is the only option, its high fees (unfavorable terms) generate a huge amount of deadweight loss in the app economy. What Apple needs to do is find a way to allow its users to retain as much of the convenience of its own payment system as possible without violating antitrust regulations. This is achievable by, for example, requiring apps to let users quickly and easily unsubscribe from recurring subscriptions in the app itself.
Currently, iOS users have little to no leverage against Apple. To make certain kinds of purchases in iOS, buyers must pay a large price premium to subsidize Apple's fee regardless of whether they prefer to do so. The Dutch antitrust regulator recognizes this as a problem, and is instructing Apple to correct the situation. How Apple proceeds from here will determine the user experience on its platform, but continuing to violate antitrust laws harms both users and developers through market inefficiency.
> Apple's payment system offers no more leverage than a free disposable credit card that you can limit and cancel at any time. When Apple's payment system is the only option, its high fees (unfavorable terms) generate a huge amount of deadweight loss in the app economy.
> Currently, iOS users have little to no leverage against Apple. To make certain kinds of purchases in iOS, buyers must pay a large price premium to subsidize Apple's fee regardless of whether they prefer to do so.
Instead of chatting abstractly about high fees, why don't we put some numbers on the table? Apple Pay's "high fees" go to banks at 0.15% per transaction, or 15 cents per $100.¹
The IAP fee is not the same thing as Apple Pay. Apple Pay is a protocol for payment where neither Apple nor the store keep your credit card information. IAP is a revenue sharing agreement with Apple. Many people agree that the IAP is onerous, and as a business contract it is subject to various legal jurisdictions.
If you disagree with high fees, we should really be talking about the IAP and not Apple Pay.
> Apple's payment system offers no more leverage than a free disposable credit card that you can limit and cancel at any time.
I see this ordering of effects as backwards: first Apple uses its leverage, which derives from its hundreds of millions of more spendy users, and now we have Apple Pay, a private system of paying where even Apple does not store your credit card number on their servers, or other identifying information.² This differs from Privacy.com, where you may directly linking your debit account. Also note that you may wish to be careful when cancelling a "disposable" credit card when you have recurring charges.
An individual customer of insurance does not have leverage over the insurance company. As a collective, you have all the leverage, which in turn means more bargaining power for the insurance company. As an individual member of Costco, you have no leverage over Costco. As a collective, you have the only reason why Costco can demand better prices.
By "Apple payment's system" I'm referring to any payment system that Apple mandates the use of on iOS, all of which Apple takes a 15-30% cut from revenue. I'm not referring Apple Pay except when I specifically mention it by name. I don't use "IAP" to refer to Apple's payment system, because I'm including purchases through the App Store itself, and those aren't IAPs.
95% of purchases through Apple's payment system (App Store + IAP) by volume are subject to Apple's 30% fee.[1] Sellers need to raise the price by ~42.9% to recover the 30% cut, and the cost of that fee is subsidized by the buyers. Those are hard numbers that have a negative impact on both users and developers.
Yes, I agree that Apple helps provide users with leverage against iOS developers when they overstep boundaries on privacy in some cases. But, Apple never provides users with leverage against Apple itself. Many users and iOS developers are too small to directly challenge Apple when it engages in anti-competitive practices, so that is where government comes in to provide leverage to users and developers against Apple.
That PayPal offers you a place to cancel subscriptions does not mean that Target must offer you the option of your preferred payment vendor. In order to achieve this, perhaps you might throw around your weight to negotiate with Target and such? You don't get to compel the use of PayPal unless Target agrees.
2. The reason why companies must pay IAP is for legal reasons, not Apple Pay. Since we're talking about the Netherlands, we can just view Epic as an example of how Apple's legal strategy has played out across the ocean, or not talk about them at all.
3. I think you have a technical misunderstanding if you think paying with Apple Pay means that the vendor has your financial information. They don't. With Apple Pay, Target wouldn't have any credit card information to leak. You are more exposed to financial risk with the numerous financial relationships you have. The reason why some companies already have your credit card information is because you couldn't resist giving it to them, perhaps because Apple wasn't negotiating on your behalf.