"So if you make it boot ten seconds faster, you've saved a dozen lives."
That's emotional blackmail. The implication is failing to do that will cost a dozen lives. It's also incorrect. Making it boot ten seconds faster saves zero lives.
I'll go out on a limb and suggest the clever people at Apple were aware making ill-performing operating system software isn't going to literally kill people.
Of course. I'm not asserting otherwise. I'm also not disagreeing with the underlying point. What I'm disagreeing with is engaging in highly manipulative emotional language -- which isn't even technically correct -- to make it.
True, but disingenuously implying that something like slow boot times costs lives is.