> It's almost emotional blackmail (fail and be a killer) but classic nonetheless.
I read it much more as inspiring people to consider that they have an impact on peoples lives.
It's strikingly easy to blame the user for slow software, or blame the PM or Org for pushing features and speed of development over speed of the product.
Steves mantra here is that software performance has a material impact on daily lives. Pointing something out is not emotional blackmail.
"So if you make it boot ten seconds faster, you've saved a dozen lives."
That's emotional blackmail. The implication is failing to do that will cost a dozen lives. It's also incorrect. Making it boot ten seconds faster saves zero lives.
I'll go out on a limb and suggest the clever people at Apple were aware making ill-performing operating system software isn't going to literally kill people.
Of course. I'm not asserting otherwise. I'm also not disagreeing with the underlying point. What I'm disagreeing with is engaging in highly manipulative emotional language -- which isn't even technically correct -- to make it.
I read it much more as inspiring people to consider that they have an impact on peoples lives.
It's strikingly easy to blame the user for slow software, or blame the PM or Org for pushing features and speed of development over speed of the product.
Steves mantra here is that software performance has a material impact on daily lives. Pointing something out is not emotional blackmail.