Good stuff in there, especially the 'ask only essential information'.
Wasn't there a bit posted here recently about the 'above the fold' placement being a myth ?
And don't place any credit card company logos on your pages without written permission from them, doing so without such permission can cause your merchant account to be yanked.
There was an article posted about people being willing to scroll for content. It showed several prominent sites and demonstrated that successful sites like Amazon were willing to make people scroll for content.
But if you look at them carefully, while Amazon is willing to make people scroll for content they don't make you scroll for the picture or the purchase button. Given how much A/B testing they do, I would assume that they have real data for those choices. So while you can put a lot below the fold, there does seem to be value in having certain things above the fold.
It's semantics: People who used to talk about "above the fold" were arguing that users would not scroll (and in some 90's web browsers they couldn't scroll).
Now when people talk about it, it's just referencing prominent placement on the site; there's no longer an assumption that users won't know to scroll down, just an assumption that important stuff should be seen first.
Wasn't there a bit posted here recently about the 'above the fold' placement being a myth ?
And don't place any credit card company logos on your pages without written permission from them, doing so without such permission can cause your merchant account to be yanked.