Maybe the name could instead reference a hardware bracket? Like something that holds up a shelf, or I don't know, holds up startups to be seen. You could swap out your sports-sytle-bracket-icon for something that looks more like this: http://sugatsune.com/products/Images/C-Bracket-SU-B-P60.jpg
Based on the name and the logo, I assumed this would be setup like some kind of tournament bracket.