The infringement, if there is one, is of a quite technical nature.
>(1) Suggesting a multibillion dollar coroporation license its trademark to a stranger on the internet for free. //
Why not? It's not like someone's suggesting to hand over the trademark itself.
IKEAhackers is a fan site that is promoting IKEA - and has been widely, for several years - at no cost and probably countable benefit to IKEA. Why not reward your fans for doing marketing for you?
The equivalent for McDonalds - McDoHackers - would have a series of outstandingly good reviews of McDonalds meals, it would give menu suggestions for meals at McDonalds. The minimal advertising would be for cupholders for your car that only fit McDonalds drinks, or for carry bags that let you buy more McDonalds food, or for companies that will deliver McDo for you so you can eat more McDonalds rather than buy other people's food (or make your own). Terror of terrors ... yes McDo would probably use the extra revenue you brought them to sue you as well, but that doesn't make that the ethical line.
>(1) Suggesting a multibillion dollar coroporation license its trademark to a stranger on the internet for free. //
Why not? It's not like someone's suggesting to hand over the trademark itself.
IKEAhackers is a fan site that is promoting IKEA - and has been widely, for several years - at no cost and probably countable benefit to IKEA. Why not reward your fans for doing marketing for you?
The equivalent for McDonalds - McDoHackers - would have a series of outstandingly good reviews of McDonalds meals, it would give menu suggestions for meals at McDonalds. The minimal advertising would be for cupholders for your car that only fit McDonalds drinks, or for carry bags that let you buy more McDonalds food, or for companies that will deliver McDo for you so you can eat more McDonalds rather than buy other people's food (or make your own). Terror of terrors ... yes McDo would probably use the extra revenue you brought them to sue you as well, but that doesn't make that the ethical line.