The request to stop advertising and stop using IKEA's name are exactly what happened.
The only things you are adding are:
(1) Suggesting a multibillion dollar coroporation license its trademark to a stranger on the internet for free.
(2) Suggesting a company that is being infringed on host the infringing website.
(3) Suggesting a company give away insider information and free product as some sort of reward for using their company name to make money for themselves.
I'm just trying to be playful when I say that you have the negotiating skills of a 12-year-old, but seriously, nobody on Earth would agree to those terms or suggest them outright.
Do this. Make a website called McDonald's burgers, use the McDonald's logo everywhere, and then put up a bunch of burger recipes and google ads.
Let me know when you get a bunch of free stuff from McDonalds and they start hosting your website. ;)
The infringement, if there is one, is of a quite technical nature.
>(1) Suggesting a multibillion dollar coroporation license its trademark to a stranger on the internet for free. //
Why not? It's not like someone's suggesting to hand over the trademark itself.
IKEAhackers is a fan site that is promoting IKEA - and has been widely, for several years - at no cost and probably countable benefit to IKEA. Why not reward your fans for doing marketing for you?
The equivalent for McDonalds - McDoHackers - would have a series of outstandingly good reviews of McDonalds meals, it would give menu suggestions for meals at McDonalds. The minimal advertising would be for cupholders for your car that only fit McDonalds drinks, or for carry bags that let you buy more McDonalds food, or for companies that will deliver McDo for you so you can eat more McDonalds rather than buy other people's food (or make your own). Terror of terrors ... yes McDo would probably use the extra revenue you brought them to sue you as well, but that doesn't make that the ethical line.
The only things you are adding are:
(1) Suggesting a multibillion dollar coroporation license its trademark to a stranger on the internet for free.
(2) Suggesting a company that is being infringed on host the infringing website.
(3) Suggesting a company give away insider information and free product as some sort of reward for using their company name to make money for themselves.
I'm just trying to be playful when I say that you have the negotiating skills of a 12-year-old, but seriously, nobody on Earth would agree to those terms or suggest them outright.
Do this. Make a website called McDonald's burgers, use the McDonald's logo everywhere, and then put up a bunch of burger recipes and google ads.
Let me know when you get a bunch of free stuff from McDonalds and they start hosting your website. ;)