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"Then he hit a button, and Flappy Bird disappeared. When I ask him why he did it, he answers with the same conviction that led him to create the game. 'I'm master of my own fate,' he says. 'Independent thinker.'"

Good for him. The world needs more people with this attitude.




I agree. I love this guy. I bet that very few of us on HN would have done what he did. I certainly wouldn't have.

I'm not saying that what he did was right, but it was right for him, and what is impressive to me is that he realized that. That kind of self-knowledge is a wonderful quality to have or develop.


Yes, it is difficult to bring oneself to turn off the magic money machine once it starts printing, but keep in mind how much money he made and how much the existing installed copies still make for him. It certainly made the decision easier, I think.


Personally, I think this sentiment cheapens his decision and makes less of what he's really done here. I think what he's done is pretty heroic, at least in modern terms, and something that very few, possibly none, of us would be willing to pull the trigger on.

Wether he's made, or is still making, a fortune is besides the point. He made the hard choice and has made it clear to everyone who's asked that he is all the better for it. This more than anything else is a powerful and important example that we may or may not see again. If nothing else he has highlighted the need for more empathy in software. His focus seems to be in bringing joy and entertainment to people and doesn't appear to have any ulterior motive. This is rare and we should be celebrating it rather than dismiss it by the fact that he has been fortunate enough to actually be successful from it (something that is also extremely rare).


The 'heroic' attribution is thrown around a lot today, and few deserve it less than a man who decided to no longer offer a silly game for sale as a result of idiot-generated controversy.


How do the installed copies still make money?


The app displays banner ads.


Ads.


Still would be the hardest decision i ever made in my life, If it was me .. And I would still be agonizing over it today...


I think to myself that I definitely wouldn't have, and that I would have weather the storm of the press outside my house, and just focused on that great payday (everyday).

But from what I've heard, the paparazzi changes everything and it really is life-changing. So hard to say either way.


With millions of dollars, you can just get stuff delivered to you for a couple of weeks until the press sees something else shiny. I've been straight-up bedridden for longer than he lasted under the attention of the press, and there is no way it's more restrictive than that. The guy's choice was his to make, but I do not buy that he had no choice.


A software developer/entrepreneur is not a rock star. The paparazzi will disappear and the game be forgotten in a few weeks.


And yet, here we are a few weeks later, and he's in Rolling Stone magazine. The game hasn't been forgotten. He had the #1 game on the iTunes App Store charts, the same store where people now buy music by rock stars. I wouldn't dismiss the comparison too quickly.


What made his move puzzling wasn't that he didn't like the attention (I totally get that) but that it seemed obvious that pulling the app would make it worse, not better.


Maybe it was worse for a short time, but if the app was still available the craze might still be active, or not, you just can't be sure of that. By removing it he dictated his own terms.


Come to think of it, name any recent rock stars... anyone? I can only think of people outside the last 10 years...

It seems you can just as easily be forgotten as a rock star.


I guess I don't quite understand. I also believe that I am to some extent "master of my fate," but I would use my authority to choose to leave the game up and keep earning money. I would do so with as much pride and conviction as Dong Nguyen.


Each of you are masters of your own fate. Making a personal choice and not being swayed be each other's choices or anyone else's choices/opinions.


Which would earn you more envy and less respect.


Turning it off has probably done more to earn him money than keeping it on. It also ends with him saying it's possibly he'd put the game back up.

It's possible this is instead just a brilliant marketing ploy.


If it is a marketing ploy, it is far from brilliant. Brilliant would have been taking it down for a day then putting it back up. Not keeping it down for weeks while the excitement around the game fades.


He is doing a damn good job of staying afloat in the gossip news while he works on his next game launch.

Amazing that Hacker News, home of the "growth hacker", can't see this.


Brilliant would have been taking it down for a day then putting it back up. Not keeping it down for weeks while the excitement around the game fades.

Based on what, exactly? This sounds like conjecture.

UPDATE: Fine. Taking it down for one day can result in the audience feeling jerked around, him being perceived as unreliable, and any number of other negative connotations. There are also myriad instances of successful relaunches after extended absences, even to the degree that minor appearance tweaks justify a sequel or version bump. Simply put, there are just as many reasons why it wouldn't matter if he waited, if not more, than those supporting it to be "brilliant" for him to only wait a day and disastrous if he didn't.


He could also have scheduled a recurrent funds transfer to the charity of his choice. That would have been a lot of karma for the future.


> "But the hardest thing of all, he says, was something else entirely. He hands me his iPhone so that I can scroll through some messages he's saved. One is from a woman chastising him for "distracting the children of the world." Another laments that "13 kids at my school broke their phones because of your game, and they still play it cause it's addicting like crack." Nguyen tells me of e-mails from workers who had lost their jobs, a mother who had stopped talking to her kids. "At first I thought they were just joking," he says, "but I realize they really hurt themselves." Nguyen – who says he botched tests in high school because he was playing too much Counter-Strike – genuinely took them to heart."


He said he was overwhelmed with guilt from all the people who's lives were going down the drain because of his game.

Simply taking all that money and giving it away doesn't change that. The end does not justify the means.


Those people's lives will go down with the next game then whether is FarmCrush, or Angryville, or CandyBirds. It does not matter. So... well... better give the money to a good cause imho.


Cool, I'm happy that is your opinion and thoughts.

The OPs actions are governed by his opinion and thoughts, and he chose what he wanted to do. You saying he should do what you want is absurd.


sorry but should <> could afaik.


Or he spent money on buying votes for his game and rather than deal with a ToS breach and lose his money, he took it off the market.


Please stop repeating rumors with no evidence.


There is plenty of circumstantial evidence to support this theory. Looking at the rating history of the game.


I'm not so sure. It would have to use iAd on iOS to do display ads, and Apple would yank that access with a breach of the terms of service. I doubt he's still getting "tens of thousands" of dollars from ad revenue in Android alone.


I never saw any ads when I played it on android.


I did, but you probably didn't notice it because it wasn't in your face whilst you played the main game. I think it was shown after you had ditched. Clever.

(It was probably because I was always ditching and dying that I saw them; I was pretty hopeless at it, although when I plugged my Xperia S into HDMI, the phone ran noticeably slower so it was significantly easier to play.... just a tip for anyone out there....)


Disagreed.




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