And yet, here we are a few weeks later, and he's in Rolling Stone magazine. The game hasn't been forgotten. He had the #1 game on the iTunes App Store charts, the same store where people now buy music by rock stars. I wouldn't dismiss the comparison too quickly.
What made his move puzzling wasn't that he didn't like the attention (I totally get that) but that it seemed obvious that pulling the app would make it worse, not better.
Maybe it was worse for a short time, but if the app was still available the craze might still be active, or not, you just can't be sure of that. By removing it he dictated his own terms.
