I'm just tired of hearing the word "disrupt". It just feels so juvenile and faux-edgy to me. Just provide be innovative and provide something that improves people's lives.
It is juvenile. And it is inherently carnal. A business shouldn't need to screw with other businesses to be successful. It's much better to have a business that stands on its own merit rather than one that parasitically targets other businesses. Disruption is a natural process, not a goal. Making it a goal just causes impurity in the realm of what the company actually is vying to do.