I for one don't have any Nescafé tins at home and refuse to purchase any of their chocolate or breakfast cereals, too. I realise you said "about", and I'm only one person, but I think you overestimate their reach; I know others who adopt the same stance. I'd go so far as to say that Nestlé are up there alongside The Sun (british newspaper) and Sky TV when it comes to 'most boycotted' here in the UK. Only time will tell whether Google has made a minor PR error here (granted, it will only be minor because Google is SO pervasive).

> I'd go so far as to say that Nestlé are up there alongside The Sun (british newspaper) and Sky TV when it comes to 'most boycotted' here in the UK

Given that The Sun is the most circulated paper in the UK [http://en.wikipedia.org/wiki/List_of_newspapers_in_the_Unite...] and Sky TV claims to reach 1 in 6 people in the UK [http://corporate.sky.com/media/key_facts_and_figures] I would completely agree with your statement that the Nestlé boycott is as effective as these others.

The name Nestlé is a byword for baby murder for a significant number of people I know. I was surprised to see Google deliberately associating themselves with them.

"Truly Horrible" isn't mutually exclusive with "everybody has a Nescafé tin at home".

Also, it's not just controversial in the UK, it is in many countries, and it's not just Student Unions that have held boycotts against it.

I'm also not saying that it's in anyway alone in being a truly horrible company, there are many others in that category as well.