Given that The Sun is the most circulated paper in the UK [http://en.wikipedia.org/wiki/List_of_newspapers_in_the_Unite...] and Sky TV claims to reach 1 in 6 people in the UK [http://corporate.sky.com/media/key_facts_and_figures] I would completely agree with your statement that the Nestlé boycott is as effective as these others.
Given that The Sun is the most circulated paper in the UK [http://en.wikipedia.org/wiki/List_of_newspapers_in_the_Unite...] and Sky TV claims to reach 1 in 6 people in the UK [http://corporate.sky.com/media/key_facts_and_figures] I would completely agree with your statement that the Nestlé boycott is as effective as these others.