Is the offline version of this strategy efficient? By that I mean if we're standing in a room together are you less likely to be an asshole to me than when you're behind a keyboard?
This method is simply trying to replicate the offline version of the experience by adding a face to the name. I'm not saying it's the perfect solution, but it's probably a step in the right direction.
The offline version of this is requiring everyone to wear a "Hello my name is __________" sticker but not actually checking that they put their real name on it.
The purpose is to influence people who exist on the spectrum somewhere between angelic and dead set on being an ass.