Is the offline version of this strategy efficient? By that I mean if we're standing in a room together are you less likely to be an asshole to me than when you're behind a keyboard?
This method is simply trying to replicate the offline version of the experience by adding a face to the name. I'm not saying it's the perfect solution, but it's probably a step in the right direction.
The offline version of this is requiring everyone to wear a "Hello my name is __________" sticker but not actually checking that they put their real name on it.