Hyperbole is unbecoming. Google's mission is to organize the world's information, to give you the best answer to questions, not to send you to "the best site". Sometimes the best answer is a site, sometimes it isn't. Very few users want a search engine that sends them to a linkfarm or another search engine, they want answers in the fewest number of steps. If I ask what the weather is, I want a temperature and immediate forecast, I don't want to have to click through to Weather.com and initiate another 2 dozen HTTP requests for extra resources to get the answer, especially for mobile. I'll click through to another site if I want an extended 5 or 10 day forecast, or I want something beyond factual data.
Since Knowledge Graph was introduced, there are now millions of queries that don't even show any ads at all. For example, I search for "Hawaii" on Google (just did it in an incognito window), and I get a Knowledge Graph card and zero ads. I do it on Bing and I get travel ads for Alaskaair.
Since Knowledge Graph was introduced, there are now millions of queries that don't even show any ads at all. For example, I search for "Hawaii" on Google (just did it in an incognito window), and I get a Knowledge Graph card and zero ads. I do it on Bing and I get travel ads for Alaskaair.
Your anecdotal evidence is worth nothing, we know the number of ad clicks because Google reports them each quarter. And they are rising by double digits quarter after quarter. So many more people are thinking that an ad is the best answer. Surprise, huh?
The number of ad clicks can indeed rise even as the number of ads shown declines due to better ad targeting. Your reasoning has been consistently flawed in most of the threads.
The number of ad clicks can indeed rise even as the number of ads shown declines due to better ad targeting.
So users are finding more and more of their answers in ads? Good thing Google controls both ads and 'content.' And anecdotally the number of ads has increased immensely on transactional keywords, especially after Page. Content is buried by them. http://www.zoekmachine-marketing-blog.com/wp-content/uploads...
Your reasoning has been consistently flawed in most of the threads.
whatever you say. By the way, if you work at Google you should state so, quite a few Googlers have that habit. I suspect you are, given the stock answer you gave for the "best answer." If you work for Google, I don't blame you, It's hard to defend the same practices you and your bosses railed against just 2-3 years ago.
Since Knowledge Graph was introduced, there are now millions of queries that don't even show any ads at all. For example, I search for "Hawaii" on Google (just did it in an incognito window), and I get a Knowledge Graph card and zero ads. I do it on Bing and I get travel ads for Alaskaair.