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The number of ad clicks can indeed rise even as the number of ads shown declines due to better ad targeting.

So users are finding more and more of their answers in ads? Good thing Google controls both ads and 'content.' And anecdotally the number of ads has increased immensely on transactional keywords, especially after Page. Content is buried by them. http://www.zoekmachine-marketing-blog.com/wp-content/uploads...

Your reasoning has been consistently flawed in most of the threads.

whatever you say. By the way, if you work at Google you should state so, quite a few Googlers have that habit. I suspect you are, given the stock answer you gave for the "best answer." If you work for Google, I don't blame you, It's hard to defend the same practices you and your bosses railed against just 2-3 years ago.




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