QR codes as standardized visual targets for coding information are a brilliant innovation... for a group of tasks which do not include "Transmit company URL to customer".
This is a simple deliverable that "marketing experts" can use to convince a client that they're ahead of some imaginary curve. They were approached in a nearly identical fashion as CueCats. A solution searching for a problem.
Outside "Transmit company URL to customer", though, there are a number of places they could be useful. From specific computer vision (robotics and augmented reality) targets, to perfectly-private one-way or two-way near-field communication, to inventory management, to simply tracking entries from a discount-incentivized marketing campaign with referral codes, the potential application space is large.
This is a simple deliverable that "marketing experts" can use to convince a client that they're ahead of some imaginary curve. They were approached in a nearly identical fashion as CueCats. A solution searching for a problem.
Outside "Transmit company URL to customer", though, there are a number of places they could be useful. From specific computer vision (robotics and augmented reality) targets, to perfectly-private one-way or two-way near-field communication, to inventory management, to simply tracking entries from a discount-incentivized marketing campaign with referral codes, the potential application space is large.