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| | What am I missing about QR codes? | |
9 points by An-dy on Jan 7, 2013 | hide | past | favorite | 11 comments
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| | I like to think that I am relatively smart guy, but I cannot for the life of me figure out how using QR Codes in advertising, on business cards, etc. is better or more effective than simply using a URL to point to the same information. At least a URL is explicit and something that I might have a chance in hell of remembering. Do any of you really whip out your smart phone, load a QR Code reading app, and scan the QR code, and then immediately consume what the advertiser is feeding you? What am I missing? |
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Absolutely right.
Problem is, coming up with a logical URL to describe your data presumes you knew WTF about your data and its organization in the first place when you composed the URL. That's a tall order.
Best solution is to implant some searchable ideas into the audience's brain and hope for the best (GOOG). It's called a Message. Second best is the like of QR codes, which some subset of your audience may bother with until the novelty wears off.