You should call the article "How My Business Failed", because that what it was.
If I opened a restaurant, even if on a new set of dishes, no one will call it a start-up, and it can be a huge business.
PG:
"A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of "exit." The only essential thing is growth. Everything else we associate with startups follows from growth."
If I opened a restaurant, even if on a new set of dishes, no one will call it a start-up, and it can be a huge business.
PG: "A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of "exit." The only essential thing is growth. Everything else we associate with startups follows from growth."