It is definitely optional: http://www.freenews.fr/spip.php?article12949 (even with my limited French I find the original text less confusing than google translate, ).

But yes, the fact that it's on by default is questionable.

However, most ISP-supplied consumer routers have firewall rules on by default, for very good reasons. Although I personally think this one should be opt-in, on by default is not necessarily evil in this particular use case.

Besides being a bit ham-fisted, there's nothing inherently wrong with an ISP offering filters against malicious content.

Also, with the user-accessible opt-out, it would even be legal under the Netherlands' much praised Net Neutrality law. Unlike most of these alarmist headlines, the ISP is not blocking anything.

Actually in France you can't control most ISP-supplied consumer routers. And for sure on this one you don't have the control at all. Source: i'm french.

Of course you can. You can even use your own router.

No you can't use your own router instead of the freebox.

Well, you can, but you lose a whole bunch of important functionality, like being able to watch TV over IPTV (source - I work on SFR's STB, and we watch the competition closely :D)

Well you can, but you'll have degraded performance and not access to tv/phone services.

Most ads are not malicious content at all. Wake up, the web has changed in 15 years. And like it or not, the whole web economy is based on advertising. Do you prefer to be charged 5 cents for every query on Google?

Anything that tracks me without my permission it is malicious. I view the web the way I want - and that includes using AdBlock, NoScript and RequestPolicy.

If it happens to be that enough people share that preference with me to make the current ad-ridden web unprofitable for many sites, well, then so be it. In that case a new model will appear in due time.

So use Adblock then. That's your choice. But don't turn it on by default for everyone. What if every ISP in the world decided to block all ads by default within 5 years. How many Internet businesses it would kill? Most of them?

This is why I never liked IE's DNT on by default solution either, which besides being mostly pointless, and making it even more pointless by activating it for everyone and making advertisers not even consider it, I think it's a really bad idea to get gatekeepers like these (ISP's, browser vendors, etc) to block ads for everyone by default - all ads.

Imagine if cable companies blocked and skipped all TV ads by default. There would literally be a revolution from the networks.

I'm pretty sure Google can win a lawsuit against this ISP if they sue them, and they should. However, France is also pretty weird about Internet stuff. They forced Google to offer paid Maps instead of free before, and other such silly backwards things.

You know there is a huge difference between TV ads an web ones: passivity. TV announcers don't have the possibility to "personalize" ad content according to what they could learn from their audience individual habits. When you own a huge database of personal information on your users, you should have a lot of responsibility towards your users. Data mining is the business of most advertising companies on the web, that's how they make money, so no wonder ethics become a bit blurred there.

Here are the real questions:

- how can we mitigate the use of tracking, make sure that harnessed data is not misused?

- if it is not possible, why not enforcing on the web an advertising system similar to the TV one, to get rid of the tracking nightmare we're building? We should seriously think about that fallback solution, because we're going to get it in our face (or some other place) anyway (the mandatory ad spot is becoming a reality on many sites now), and we still have tracking on full speed.

DNT doesn't block ads, it prevents tracking (ideally). Other ad-supported businesses (e.g. most TV in the US) seem to get by fine without needing tracking cookies.

You mean, by spamming you every ten minutes with random ads between crappy shows? The premium content (Netflix, HBO, Hulu...), people are willing to pay for it.

It's the same trade-off for the web: if you want good content, either you pay for it (NYTimes), or you have to deal with targeted ads.

TV networks don't target ads not because they don't want and prefer their own business model. They don't do it because they can't.

And anyway: targeted ads are also way better for the user experience. If the advertiser know you're blind, it won't show you 1000 times an ad for sunglasses.

Tracking and ad targeting mean less ads across the web.

Sure, there are definitely benefits to tracking, and if TV advertisers could do it I'm sure they would. I just wanted to address the contention that DNT implied that ads would be blocked. And I wonder how much benefit tracking cookies really have - even without them you can target based on a site's rough demographics, just not on a particular user's. Personally I find it creepy when ads follow me around after searching for a product, for instance.

I browsed the web for some time without ad blocker. I kept clicking on ads, because they featured a big green right arrow, that looked just like a "next page" button. These ads were clearly designed to mislead me, rather than inform me. This falls pretty much under what I consider a malicious ad.

The ad was served by Google.

Of course it is. Blocking at the router level is still blocking. And the fact that it's on by default makes it only worse for websites depending on ad revenue.

I you think this was done not because they are pissed off with Google, you are quite naive. This is very much an aggressive action against Google.

It's not only Google ads that are blocked; almost all ads are blocked. So, it's not an agressive action against Google per se, contrary to what you may understand from that very incomplete article.

It's mostly Google adsense and Youtube ads. People say it's because of peering issues between Free and Youtube. It's surprising considering that Free is the one french ISP that had always had his shit together, I guess the discussion is becoming heated.

They filter's blocking google Analytics too.

French user of this ISP here. Yes there is an opt-out. There is an option to disable the filtering based on DNS lookup.

And how many people who already got their ads blocked by default after the firmware upgrade, will look for that opt-out or know how to do it?

Good question and the point of discussion. Most user don't care about settings or ads as long as their usual activity is not impaired.

What does the ISP gain with it ? I think most people won't notice. I'm more worried about the step back regarding net neutrality of this ISP.

Some people suggest that this filtering is a move in the long fight the ISP has with google to get it to pay a share of the network usage cost.

While the ISP is very user friendly, for net neutrality and open minded, Google and more specifically Youtube, is a totally abnormal situation. Google earns billions in advertisment and don't give a cent to ISP while the traffic of Youtube is largely dominant on networks.

One move the ISP did in the last years is to reduce Youtube traffic bandwidth and claimed the problem was due to a network peering issue. More and more people complained of the problem so that the ISP had probably something to do about it.

It is thus suggested that the ISP might be targetting the revenue source of Google without impairing user experience.

The thing is that Google has probably pushed the shared network usage model beyond its reasoable limit. It kind of make sense to me that the network infrastructure cost should be sharde between producers and consumers. This usually tends to naturally balance and even itself. But with Youtube and Google there is a very strong imbalance regarding network usage and profit making.

If other ISP would make a similar move, this could initiate discussion to find a fair solution.

I doubt The ISP would try to cut revenue of reasonable free web services living from ad revenue, because this is its bread and butter.

Except, the bandwidth has already been paid for, at least twice.

Once by the consumer by way of a monthly internet bill and once by the content provider(website) in the way of their hosting/bandwidth costs.

It is not clear by the ISP's name(Free) whether or how much they are charging for internet access. negrit seems to suggest that this ISP has a fairly aggressive pricing model.

However, if the cost of people actually using their internet access, especially just to browse websites, is too much for Free, they should look to their pricing model or consider upgrading their networks, as opposed to trying to extort(or at least block) advertisers.

As you mention, this ends up being a much bigger issue in regards to net neutrality. For now, it is just youtube that is using 'too much' bandwidth, but blocking that will only mean other sites will take its place as bandwidth hogs.

Hopefully this will result in discussions to finding a fairer solution, but I believe that should involve upgrading infrastructure and providing better service, rather than blocking sites like youtube or netflix.

Here is a french blog post providing more information on this explanation which, according to this post, was indirectly confirmed by Xavier Niel, the founder of the ISP.

http://www.generation-nt.com/blocage-pub-freebox-revolution-...