You know there is a huge difference between TV ads an web ones: passivity. TV announcers don't have the possibility to "personalize" ad content according to what they could learn from their audience individual habits.
When you own a huge database of personal information on your users, you should have a lot of responsibility towards your users. Data mining is the business of most advertising companies on the web, that's how they make money, so no wonder ethics become a bit blurred there.
Here are the real questions:
- how can we mitigate the use of tracking, make sure that harnessed data is not misused?
- if it is not possible, why not enforcing on the web an advertising system similar to the TV one, to get rid of the tracking nightmare we're building? We should seriously think about that fallback solution, because we're going to get it in our face (or some other place) anyway (the mandatory ad spot is becoming a reality on many sites now), and we still have tracking on full speed.
Here are the real questions:
- how can we mitigate the use of tracking, make sure that harnessed data is not misused?
- if it is not possible, why not enforcing on the web an advertising system similar to the TV one, to get rid of the tracking nightmare we're building? We should seriously think about that fallback solution, because we're going to get it in our face (or some other place) anyway (the mandatory ad spot is becoming a reality on many sites now), and we still have tracking on full speed.