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That's the point. A good message subject is not spammy.



TL;DR: Spam is most effective when it doesn't look like spam.


> Re your enquiry about our awesome product!

I get a lot of spam with this type of shady subject line, seems like a well known fact.


A good anecdote has non-obvious value.


There was a lot of non-obvious information in his comment. No need to be a douche.




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