Would you consider a project called DICK or COCK to be misogynistic too?
Without wanting to start an argument, your example doesn't strike me as misogynistic; it doesn't seem like it would be any more offputting to women than to men, if we're assuming the same baseline personality.
It isn't a "bad" word. It's about the implications of using a tool in the workplace that is automatically going to garner giggles and stares at the reactions of the female employees. Imagine having to explain your workflow to your executives or train female social media employees on how to use something with a name like that. It's just awkward and unnecessary.
no poking fun intended, merely a historical note that feminism (as a loosely-defined movement) had changing views about language and its use... if someone were to just hear about second-wave feminist stances on the language of oppression, they might have a hard time understanding things like the "slut walk" and other acts of linguistic reclamation.
Without wanting to start an argument, your example doesn't strike me as misogynistic; it doesn't seem like it would be any more offputting to women than to men, if we're assuming the same baseline personality.