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> The only Chinese challenger brand that has some traction is Geely via Volvo.

Probably depends on the country? I see a ton of BYDs on the road here (Austria).




I'm not sure about Austria, but these are the cross-EU stats [0].

And in the largest EU markets (Germany, France, Italy, Spain), it's overwhelmingly local players.

Chinese players have started gaining some traction, but that's overwhelmingly Geely via Volvo. And Geely began their expansion abroad largely due to domestic competition within China, with most consumers preferring either a BYD or a Tesla.

[0] - https://www.jato.com/resources/media-and-press-releases/euro...


That link talks about H1 2024 and says this about BYD:

> BYD registered 17,000 electric cars - 14,000 more compared to H1 2023. In fact, BYD’s rapid growth allowed it to outsell Nissan, Smart, Toyota, Polestar, Citroen, Dacia, Ford, Mini, Porsche, and Mazda. As a result, BYD is now Europe’s 16th best-selling BEV brand - the second Chinese brand following MG, which held 8th place in the BEV ranking.

Would be interesting to know how H2 did.


> Would be interesting to know how H2 did

We'll see in a couple months, but probably not well, because EU EV sales shrank overall in 2024 [0]

> That link talks about H1 2024 and says this about BYD:

Yea, but primarily this - "BYD is now Europe’s 16th best-selling BEV brand".

It's total sales are still dwarfed by existing giants in the EU market, as the H1 24 sales data has shown. The brands it outsold are those that didn't really target EU BEV sales (eg. Ford, Renault) or are conservative in their EV approach (eg. Nissan, Toyota)

The only Chinese firm that has kind of cracked the European market is Geely, and that's because they were able to leverage Volvo to sell a rebadged Geely as the XC30.

[0] - https://www.motortrader.com/motor-trader-news/automotive-new...


Germany: 2.891 new BYDs compared to 232.886 new BMWs in 2024. I haven't seen one yet, even though I usually check for new cars.


I see a bunch of them in the Netherlands. Dutch people have no allegiance to anything but their wallet and like experimenting.


yeah, seems „a ton“ is relative:

https://de.statista.com/statistik/daten/studie/993281/umfrag...

might be because other brand‘s cars aren’t always recognizable as EVs…


Well the Seal is the third most sold electric car model in Austria. Does not surprise me I see it.




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