Fear and a scarcity mindset, many people treat things as a zero-sum game when in practice the sum is usually greater than the individual parts.

The advice in the article is great, and much of it resonates with what I have seen over my career as well.

Praise is only valuable when scarce.

US-style "great job" praise for fulfilling basic tasks devalues actual positive feedback and should be avoided.

Failing to acknowledge actual great work is also detrimental.

There's a balancing act and it's hard to get right. It also depends on the person.

I would say: Praise is only valuable when honest (rather than scarce).

Praise should not be seen as "money": the problem is not the amount.

Praise should be seen as a feedback tool, i.e. getting to know the truth of how valuable the work is. Feedback without honesty is not usable.

Both are true, as praise is absolutely a currency that can be devalued like any other.

Given with abandon, even honestly, it loses its value to both the disponer and recipient. That's something that many in management roles never appreciate and is one of the reasons that some give it too sparingly. They've found that abundant praise loses its utility and come to the incorrect conclusion that scant praise is best.

I once had a boss who used to say (and lived by) "the absence of criticism ought to be praise enough". His thinking was that employees aren't children who need to be praised for just doing their job.

Did he consider an absence of criticism to be praise of his management technique?

There was no absence of criticism of his management technique. In fact, the topic came up as part of that critism.

Honestly it can just feel weird. Like when I praise someone I feel like I’ve put both me and the other person into an emotionally vulnerable state. Sometimes it feels more comfortable to remain detached and “professional”. Could just be my own neuroses though

It can be a even real mutual feeling but still there is massive added value in such praise for both giver and receiver. Depends on how its done obviously.

I’d say that yes it adds huge value but that doesn’t necessarily make it easy to do

It's not easy. Depends on the culture where one grew up, too, and family values weigh a lot in this. But when people from many different backgrounds get together to work, praise is the kind of thing that prevent networks from falling apart.

Sure it’s just the original question is “I don’t get why they don’t do it” and “because it’s hard” is the answer