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I think you’re misreading the price on those chicken breasts. At the Whole Foods at 3rd and Fairfax, grilled chicken breast is $16.99/lb [1]—which I believe is the price for any food from the hot bar. A typical chicken breast is 1/3lb to 1/2lb before cooking, so you’re really looking at roughly $5.50 per cooked chicken breast.

Uncooked organic chicken breast is $10/lb [2] at the same store. Non-organic is $7/lb [3]. Since Mary’s air-cools their chicken instead of dunking it in frozen water, you’re not paying for an ounce of ice with each pound of chicken.

[1]: https://www.wholefoodsmarket.com/product/whole-foods-market-...

[2]: https://www.wholefoodsmarket.com/product/meat-organic-bonele...

[3]: https://www.wholefoodsmarket.com/product/marys-free-range-bo...



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