While the IFTTT comparison is timely, our (Zapier) middle to long term strategies diverge significantly. We're big fans of what Linden has going on. We love the idea of making APIs usable for regular people!
Actually - and I'm not just trying to be snarky here - but I don't get what you offer, that ifttt don't? Perhaps except the presentation is a bit more inclusive. Is that it?
For now, the setup is similar (triggers/actions). But why aren't all of our users just using IFTTT? Primarily the allure to a business-focused app, with services they use today, and support on top. We'll naturally diverge more over time but the "easy" starting point when trying to sync lots of different services looks the same.
