While the IFTTT comparison is timely, our (Zapier) middle to long term strategies diverge significantly. We're big fans of what Linden has going on. We love the idea of making APIs usable for regular people!

Actually - and I'm not just trying to be snarky here - but I don't get what you offer, that ifttt don't? Perhaps except the presentation is a bit more inclusive. Is that it?

For now, the setup is similar (triggers/actions). But why aren't all of our users just using IFTTT? Primarily the allure to a business-focused app, with services they use today, and support on top. We'll naturally diverge more over time but the "easy" starting point when trying to sync lots of different services looks the same.

Zapier's experience is great. I integrated emails that come to our help@ address to message our company HipChat so that we can respond to user inquiries ASAP. The flow of making a zap is very well thought out and they've really thought hard about the UI/UX. It took me just a minute to get signed up and integrate with my service.

This is the perfect engine to create a great support service:

Use this to monitor alerts coming from various system monitors (BB, logwatch, etc..) and have it take the escalation actions that an on-call person would typically perform.

I plan to use Zapier for a side project, but for alerting their fastest plan has a 5 minute lag (the free plan has 5 hours of lag)

(Disclaimer, I work for PagerDuty which totally does what you're talking about)

I think I understand what IFTTT is, but I don't get the "IFFFT for business" tagline. How is IFTTT itself not for business? Is it just the different set of APIs supported? I assume IFTTT itself could add those at some point?

Yes, read the article. It has integrations with APIs that are more biz user focused.

Try selling IFTTT to a business, see what happens.

This is a great idea...I felt there was a huge opportunity missed by IFTTT (and it wasn't connecting to physical devices)

I have been using Zapier for Stripe to Hipchat integration for a few months. It is pretty nice and would suggest it to others. I have had a few bumps in the road, but overall I am happy with the service.

Clickable to the site: https://zapier.com/

Amazing service. Works like a charm for piping notifications from various other apps into HipChat. Can't wait to play around with it more.

Very impressed with the signup process. I hooked up a Pivotal Tracker to AIM integration in about a minute. Nice job.

I'm impressed with the triggers and actions available right now.

Hooking up a trial account for Github commits to email me is destroying my 2008 Macbook Pro in Firefox. These drag and drop actions might need some optimizing--though I'll admit my computer is nearing 'unacceptably slow'.

Yeah we've definitely not done a great job optimizing for older hardware/browser combos.

This hopefully one of many future congratulations to the Zapier team. Great job guys!

Excited to see more people become aware of Zapier! I can't believe it was only 5 motets ago that Wade was showing me a demo of the product and listening to my crazy suggestions.

I'm new to this...so with IFTTT and Zapier, are they hand building their own APIs to these services?

If Zapier is able to keep the no. of spammers under control, the service is going to be great! Keep on rolling out more services to connect the various applications. Limitless..

kudos fellas. startup weekend seems like just yesterday. you guys have been moving at warp speed. enjoy the ride!

Congrats fellas, proud of ya!