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> Remember, consumers are using platform apps like Uber because they don't trust the drivers on the other side.

I don’t understand where these complex theories about ride sharing apps come from.

People use Uber because it’s easy and it’s an app. Taxis did not have a universal app at the time.

If you talk to young Uber users, chances are they wouldn’t actually know how to call a traditional taxi if you asked. It’s either Uber or Lyft because those are the apps they’ve heard about.

Also, it’s common for drivers to work for both Uber and Lyft at different points, maybe the same time. There’s no real element of trust difference between the two options.






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