Apologizing bought them another round of "earned media". Not only did the ad get press, now the apology gets press, exposing the message "there's a new, thinner iPad" to people who didn't see the ad before.
I personally don't care if the ad was good or bad. I'm not an interested shareholder and I'm not in the Apple ecosystem.
But I just learned there's a new iPad via HN.
Maybe they'll take down the ad next week for a third bite at the apple. The first line of the article might read: 'Apple has cracked under pressure after the company's botched launch of the thinnest M4 iPad ever. The company took down its "Crush!" ad on Monday.'
I personally don't care if the ad was good or bad. I'm not an interested shareholder and I'm not in the Apple ecosystem.
But I just learned there's a new iPad via HN.
Maybe they'll take down the ad next week for a third bite at the apple. The first line of the article might read: 'Apple has cracked under pressure after the company's botched launch of the thinnest M4 iPad ever. The company took down its "Crush!" ad on Monday.'