I've already opined my thoughts on the video, no need to redo here.
Strictly speaking about the article, it feels more like 'go away' lip-service, especially seeing as the bottom contains the ad - still up on Apple's official YouTube. If they really felt it 'missed the mark' and were sorry about it, they'd have probably taken it down.
Apologizing bought them another round of "earned media". Not only did the ad get press, now the apology gets press, exposing the message "there's a new, thinner iPad" to people who didn't see the ad before.
I personally don't care if the ad was good or bad. I'm not an interested shareholder and I'm not in the Apple ecosystem.
But I just learned there's a new iPad via HN.
Maybe they'll take down the ad next week for a third bite at the apple. The first line of the article might read: 'Apple has cracked under pressure after the company's botched launch of the thinnest M4 iPad ever. The company took down its "Crush!" ad on Monday.'
Strictly speaking about the article, it feels more like 'go away' lip-service, especially seeing as the bottom contains the ad - still up on Apple's official YouTube. If they really felt it 'missed the mark' and were sorry about it, they'd have probably taken it down.