Let's not act like Google Bard isn't behind curtains. They face the same scaling issues like Openai/Microsoft. People are using search in a very different way than a LLM. Openai isn't simply replacing a search catalog to websites, it's replacing the internet as we know it so i don't see how this can be compared. Most people on earth won't have nearly unlimited access to this technology at the moment because of hardware limitations that all providers in this game face but those who have are at an advantage.