This tendency will keep growing and eventually an average resume will include a 20 minute video with music and interviews with all your previous bosses and co-workers; ending with fireworks that create the company logo and a bunch of cheer leaders screaming your name.... and eventually companies will get tired of it and just ask everyone to send _only_ a plain text version.
I have a friend who remarks that in his case career is only ever a verb.
Personally I suspect that his approach to the world of work will result in a hell of a lot more personal fulfillment for him throughout his life than any amount of sucking up to corporate toss will ever do.
