This tendency will keep growing and eventually an average resume will include a 20 minute video with music and interviews with all your previous bosses and co-workers; ending with fireworks that create the company logo and a bunch of cheer leaders screaming your name.... and eventually companies will get tired of it and just ask everyone to send _only_ a plain text version.
I have a friend who remarks that in his case career is only ever a verb.
Personally I suspect that his approach to the world of work will result in a hell of a lot more personal fulfillment for him throughout his life than any amount of sucking up to corporate toss will ever do.
Or is that just not enough for Catbert in the current economic climate?