You're anthropomorphizing a corporation. Blizzard has almost 10,000 employees and god only knows how many of those are managers. I'm sure some of the managers are great and some of them suck, just like everywhere else.
I'm not anthropomorphising anything, I'm observing trends and patterns in corporate culture. I'd be shocked if the kind of corporate culture that has rotted as much as theirs had would not have any petty, vidictive egoists at the top of the food chain.
'Blizzard' the company doesn't have feelings, but people making decisions in it do. I'm not sure why you're steering us into splitting hairs over this.