I wasn't aware "async work" was a thing; thanks for the pointer!
It's a little bit of a hybrid TBH: the question is "what can you aim for given the amount of money I pay you per month, assuming everything goes right?".
For marketing it's simple: I'd like to get x demos scheduled in timeframe y; tell me the plan, including the metrics and conversion ratios that you expect (i.e. content publishing, visitors, activations, cold calls/emails,...), And how much it will cost. If the price/value/risk balance is worth it, I'll commit.
For dev it's about rewrites, migrations, upgrades,... Always well scoped. The dev knows the software and he's a way better dev than me, so I fully trust his judgement.
The important thing here is that it's all about trust, and that these metrics are a best guess and a way to stay informed.
If it's the first time somebody is doing something I suggest to multiply the estimated happy path timing by 3 and start with that, but I understand some things take 1/10th, and others x 10.
From a commitment/risk point of view, actions are important but results are even more important. It's during the negotiation that we will decide whether/how much of the commitment is time -, action- or result-oriented, i.e. I will spend x hours, do y things or deliver z results...
I don't hire toddlers, so I don't treat them or expect them to behave like toddlers. The whole idea of hiring mature people is having to do less of it myself, not more...
The closer the reporting KPIs are to the results, the less work and risk it is for me, so I am able to value it higher. If you get more efficient in a job but we agreed on results, it's your win, not mine....
(For the marketing example, 5 demos are worth more than 100 cold calls, and these are worth more than hours active f.e., so if you get 5 demos in a fraction of the expected timeframe, I don't care.)
It's all a big experiment and I'll have to see how this works out, but if it does I'd love to organize the whole company like this...
It's a little bit of a hybrid TBH: the question is "what can you aim for given the amount of money I pay you per month, assuming everything goes right?".
For marketing it's simple: I'd like to get x demos scheduled in timeframe y; tell me the plan, including the metrics and conversion ratios that you expect (i.e. content publishing, visitors, activations, cold calls/emails,...), And how much it will cost. If the price/value/risk balance is worth it, I'll commit.
For dev it's about rewrites, migrations, upgrades,... Always well scoped. The dev knows the software and he's a way better dev than me, so I fully trust his judgement.
The important thing here is that it's all about trust, and that these metrics are a best guess and a way to stay informed.
If it's the first time somebody is doing something I suggest to multiply the estimated happy path timing by 3 and start with that, but I understand some things take 1/10th, and others x 10.
From a commitment/risk point of view, actions are important but results are even more important. It's during the negotiation that we will decide whether/how much of the commitment is time -, action- or result-oriented, i.e. I will spend x hours, do y things or deliver z results...
I don't hire toddlers, so I don't treat them or expect them to behave like toddlers. The whole idea of hiring mature people is having to do less of it myself, not more...
The closer the reporting KPIs are to the results, the less work and risk it is for me, so I am able to value it higher. If you get more efficient in a job but we agreed on results, it's your win, not mine.... (For the marketing example, 5 demos are worth more than 100 cold calls, and these are worth more than hours active f.e., so if you get 5 demos in a fraction of the expected timeframe, I don't care.)
It's all a big experiment and I'll have to see how this works out, but if it does I'd love to organize the whole company like this...