Is it even attention grabbing anymore? Everyone I know from teenagers to 60-year-old county employees use it now. From my experience, the shock value is now minimal. Instead of shock value, it just makes me take whoever uses it less seriously because I mentally associate them with a high-school-level of maturity.
Yes especially people that say things like "chips" instead of "shit". I'm always like WTF are you 5???
I lived in a small town in Ireland for a while and I got that a lot here. Though go to the pub and the F-word would be interspersed twice in every sentence. I never really got that hypocrisy.