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Sure, I can go appreciate an unknown artist’s work as well.

But when it comes to buying decisions, wether it’s fine art or a concert ticket, the most money is made by selling a story.

For example, if the music was enough, promoting music would look like playing a recording of songs in public places. But instead it looks like artists talking to reporters, posing for photo shoots, back stage access and producing theatrical music videos.




> promoting music would look like playing a recording of songs in public places

It is. Radio used to be it but now TikTok is the biggest promotion platform there is and those clips don't even show the name of the artist (since it's always some kind of bootleg so the credit usually points to some random username).

Most music events I go to are raves where I've often never heard of the DJs beforehand. I couldn't care less about authenticity, creator-consumer connection or story. I think it's just two different ways to appreciate it, and I'm not sure "authenticity is important" is as common as you make it out to be.




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