For the first time in a decade they have a viable competitor.
They must figure it out and I'm confident they will. They understand they're quite literally are facing extinction. I'm sure they're in focused mode since the original ChatGPT announcement, this should get them into proper creative panic mode.
They missed the first-mover advantage with Cloud, and they're now more and more obviously missing it with public AI tools.
What's worrying is how Microsoft and Openai are constantly announcing and pushing great stuff live. It makes whatever announcements from Google look minor.
Microsoft has a very good leader at the helm, Alphabet does not. You can already see the difference that makes from the last few years. Alphabet has no soul culturally, whatever it once had is long gone.
Microsoft is overwhelmingly a software company. What is Alphabet? Microsoft still knows what it is.
They must figure it out and I'm confident they will. They understand they're quite literally are facing extinction. I'm sure they're in focused mode since the original ChatGPT announcement, this should get them into proper creative panic mode.