YouTube is a glut of audio-visual training data they have the copyright to, I wouldn't be surprised if they started training something to replace fixed length videos entirely. The content creator will become obsolete, which is tragic.
As much as I hope that's the case, it's also likely that it only seems that way because legal processes are slow especially when it comes to issues with almost no precident that fundementally challenge the assumptions of US law
As much as I would like to believe in the rule of law, Microsoft, Google, Facebook, Apple, and others are all going to be able to pour enough lobbying dollars on this to smother any regulations or findings of wrongdoing. AI killed copyright.
For small companies and individuals, however, it’s still very much alive. Napster isn’t coming back.
For the first time in a decade they have a viable competitor.
They must figure it out and I'm confident they will. They understand they're quite literally are facing extinction. I'm sure they're in focused mode since the original ChatGPT announcement, this should get them into proper creative panic mode.
They missed the first-mover advantage with Cloud, and they're now more and more obviously missing it with public AI tools.
What's worrying is how Microsoft and Openai are constantly announcing and pushing great stuff live. It makes whatever announcements from Google look minor.
Microsoft has a very good leader at the helm, Alphabet does not. You can already see the difference that makes from the last few years. Alphabet has no soul culturally, whatever it once had is long gone.
Microsoft is overwhelmingly a software company. What is Alphabet? Microsoft still knows what it is.
Sundar Pichai's answers to this point have been knee jerk and uncoordinated. Under the current leadership, Google won't have the ability to leverage its strengths. The fall could be quick, which would be a shame considering Google's immense potential.