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Ifttt raises $1.5M Seed Round From Top Investors (techcrunch.com)
100 points by wisp on Jan 4, 2012 | hide | past | favorite | 66 comments



I wish they supported Dropbox by accessing only a single directory, I'm a little reluctant to give it access to all my files.


I'd venture to guess fine points like this will be tweaked over time. I don't want them storing my Wordpress admin credentials either, so I haven't activated that channel yet.

(I actually emailed them about this and am awaiting a response).


Great looking service with some deal breakers:

Needs Access to my entire dropbox account

Requests access to "Gmail" (I have no idea how much access that provides). Why can't it just set the To: Address on an outgoing email? Ifttt has been sending me emails no problem so far. The Gmail permission crosses a line. It doesn't help that Google doesn't explain what access I would grant.

Seems they took the easier path and just defaulted to full permissions. I'm sure enough people don't mind that it was the right decision. Just a personal deal breaker.

Also the Recipe filter needs a quick way to specify "Only my active channels." Or/also, my dashboard reads "8 Channels with 264 possible task combinations. " Why isn't this a link to existing recipes filtered by my active channels?

Ifttt provides no method for deleting your ifttt account or purging your external information.


We need a privacy graph service, one trusted API we sign up to and give it all access. Then developers can simply access different level of our services through this one api.


Other side of the coin:

Need my Dropbox access? Sure, here you go. Need my Gmail access, meh, why not?

I'm not horribly concerned with allowing them the access I've granted to Facebook, Twitter, Gmail, Dropbox, and Evernote.


Yeah, I had no problem with the other junk.

But a "Whoops, we accidentally deleted all your stuff" in dropbox or gmail would be a tad devastating.


Wow, can 3rd-party services actually delete all your data if they wanted to? It's not just read-only access?


Dropbox has two types of authorization, entire dropbox level and app-folder level. IFTTT allows you to type in a full dropbox path instead of being restricted to /ifttt, so it requests the full access. It would be nice if they offered you the choice, and then if you picked the app-folder, the paths only allowed /ifttt.

It also looks like DropBox doesn't have access levels beyond that. If you have access, you can use any of the API, upload / download / delete / etc.


I have no idea!

The permissions page at Dropbox says:

The app ifttt would like to connect with your Dropbox.

    This app will have access to your entire Dropbox.
    Please make sure you trust this app before proceeding.
    You're currently logged in as user@example.org. If you meant to connect from another account, you can logout.
Doesn't define what "access" might entail. If the permissions allow create/upload I have to assume it includes delete as well.


Some of ifttt's Dropbox actions involve doing things like saving an image to your Dropbox, which would be hard with read-only access...


Ifttt is an extremely well-designed and useful service. I look forward to the day they get a business model so I can rely on it


That's a really good point. A service like this has enough potential business use cases where I'm sure a lot of users would be willing to directly give them cash to ensure this is a long term company, not a flash in the pan startup.

Makes you think about the true intentions behind a startup/company.


I'll pay someone 10-30 bucks if they recreate ifttt with a pinboard model. Keep it simple stupid, fairly cheap, and charge extra if you want to do things like SMS/Voice/things that require constant notification.


That's exactly what I see ifttt becoming.


What do you mean by pinboard model?


You pay once to sign up, this fee increases with the ammount of users.


yep. pinboard has both a "pay us one-time" model for bookmarking and an "annual-fee" model for special features like pdf archives.

That seems reasonable and fair, then again I'm sure he can pull it off well because as far as i know pinboard's a one-man bootstrapped company.


lol thanks, I'm so tired that I read (and then typed) pinboard as Pinterest. heh


It's your lucky day! Make a detailed list of what you would want from such a service, divided into levels, and indicate how much you would pay for each level. Place the list here, or email it to me, and I'll try to build your ultimate ifttt clone. I like pinboard and ifttt, but I see ifttt as struggling to transition to a paying model because they are spending way too much time, money and energy supporting a large user base for free.


Yes, I "use" IFTTT regularly, but I barely ever use the website.

If I had to guess on a business model, maybe adding ads to the notifications?


Anywhere where he intended business model has been stated?


I agree, great service. I use it to monitor posts to the support forum for the product I work on. People at work think I am constantly monitoring the forums to respond so quickly for questions I can answer, but no, I just follow links from SMS messages that ifttt sends to me.


What would be their business model?


As a (hypothetical) company with an API of my own, I'd be willing to pay to become a supported channel. This may be unwise initially -- once ifttt's third-party API is ready they'll want as many services as possible on board to strengthen the value proposition -- but perhaps there are scenarios where it makes sense. That is, charge the companies benefitting from increased traffic and awareness rather than the individuals using the system.


User onboarding for their associated services could be a solid revenue stream. Also charging for promoting different services.


Charge to use it?

::GASPPPPPPP::


And have it easily replaced by whomever will run it cheaper. What does Instapaper cost? $1/month?


There are plenty of examples (Apple being the first one that comes to mind) of companies who charge a ton (and make a ton of money) for a product that is available elsewhere for cheaper.

Price isn't always everything in the consumers mind.


What Apple charges for, and what developers/engineers will pay for, are drastically different.

How many people have downloaded Angry Birds vs how many people have paid for Tasker on the Android platform?


This is an awesome service. I reached out trying to get a channel for NewsBlur, since Google Reader is there, but they said that there's an API coming and I should just wait for that. Kind of unfortunate since this is one of those services that--while brand new--a number of my users have asked for.

I bet it's a good feeling when users of other services are banging on the door asking for integration with ifttt.


Why didn't you ask Linden when he was in the office?


I was on the phone and he only had a minute, so what would've have been a perfect alignment of planets turned into a near miss.


Happy to chat further, but would love to focus the next year on building something others can hook into to get their own channels out there.


Just emailed you. I think NewsBlur would be a valuable enough immediate addition that it would be worthwhile. I know I have plenty of demand on my side.


I just signed up and starting exploring Ifttt, and WOW. This is EXTREMELY useful and practical (at least for me). My kind of site/app.

A few uses off the top of my head:

- When searching for a new apartment or house and using Craigslist as one of your sources, use Ifttt to get a text/email when a new, relevant Craigslist post appears matching your search criteria

- Automatically add a new Wordpress blog post to Buffer when published


I was going to make fun of the name but then decided to try it and same exact reaction. It's so damn awesome and easy to use. I think this is something I'd even consider paying for. Nice work Ifttt team!


If they continue expanding the channels, triggers, and actions available, I'd probably come up with more business uses and would pay for it.

(Off the top of my head, some MailChimp and Eventbrite integration would be nice.)


Or advertising... (Hi, Tim!)


This service is great. I'm really excited to see it grow. Congrats on the funding. It would be great to be able to login to multiple accounts of the same service. Might already be a feature, but I wasn't able to get that set up. Sent a support email. Hopefully that can be added. Really pumped about where this will go.


Multiple accounts per channel is something we'd like to add. Not possible at the moment. Glad you dig it!


Is this Yahoo Pipes 2.0?


It's a good example of a sweet spot between simplicity and power. Really IFTTT is a subset of pipes, but it's still "powerful enough" and the mental model is way simpler.

You could say it's 80% the power/usefulness of Pipes for most users, but 20% the complexity/learning curve.

Some of this is also down to the interaction design and polish too.


I'm a pretty technical guy, developer, etc. After reading your comment, I popped on over to Yahoo Pipes, having never really used it.

I didn't 100% understand what you could do with Pipes based on the first page. I still don't. Is it just for RSS and blogs?

I took one look at the Ifttt page and instantly understood what it could do for me.

Big difference in my eyes.


The first two times I saw Ifttt on HackerNews I went to their website and just thought it was a mantra of how to share information on the web. I thought they were just telling me that I should use Dropbox to upload files from my phone and then upload them to Facebook when I get home.


Very interesting idea I hadn't heard of yet; does anyone know how they deal with services that do not have APIs conducive to this type of application? Or are all of the recipes pre-constructed by the IFTTT team to be sure the data in/data out constitutes a valid use of the service APIs in question?


There are some existing recipes, however - you as a user aren't restricted by those recipes. You're free to create any recipe with almost any API supported by IFTTT as long as there are valid trigger points.


It's also worth mentioning that your tasks apparently can get turned off. It happened to me when I had a Twitter account tied to an RSS feed where no updates were posted in a couple of days. Bam, task automatically shut down.

It seemed a bit weird and was completely unexpected, so I probably wouldn't rely too much on it initially, until you have used it for a while.


Sorry to hear your task got turned off. You should have gotten a notice via email about it. We monitor tasks that have trouble running (in this case perhaps the feed was down?) and always make sure to ping the task owners about it when we turn them off.


I got the e-mail, but the only take-away I got from it was sad trombone.

From what you're saying, you did it as a service to me, the user, and not to yourselves to save resources, which is what the e-mail notification sounds like - which annoyed me a bit, I have to admit.

I'll give it a second shot and send you an e-mail when or if it happens again. :)


Ok sounds good. Perhaps we need to revisit the tone in that email, it IS intended as a service to you. If something isn't working as expected we wanted to make sure you knew about it. Its on us to make sure to get you more precise information about what is going wrong. Thanks for the feedback!


Big time congrats to Linden and his team. Ifttt is a really good tool with lot's of potential.


I think dropbox would benefit greatly from acquiring Ifttt. Think about it, It seems to align with the whole filesystem of the internet thing incredibly. I have files on widgetA, whenever somebody shares files on widgetA with me, push it to my dropbox.


It's a real bummer to see perfectly capable companies with enough traction taking funding.


Why? Maybe they just need some cash to actually draw a basic salary (you know, to pay the bills)... Or maybe they need more resources to build even better things.


Congrats Linden! Integrations have massive potential, and ifttt is paving the way.


Ifttt is awesome! I was wondering if there is a similar app for mobile devices that I can create rules like "if I am at home (judging by WiFi) then ..." or "if the battery falls below 20% then turn off BT"?



+1 for Tasker.

And to Locale above, Tasker actually has support for Locale. The things you can do with those two apps combined is absurdly awesome.


Have you noticed any significant battery drain? I'm not using either because of my already short battery life.


Locale sucks battery quite a bit simply because it's a location tracking app, with all of the consumption that entails. It works for me though because my phone, if not attached to me, is charging on my desk at home or at work.

Tasker much less so.


For Android at least, check out "Locale": https://market.android.com/details?id=com.twofortyfouram.loc...


Location integration would be amazing. Assuming I left my living room speaker on 24/7 (which is totally fine), I'd love to be able to get Rdio spinning up some tunes as soon as I get home from wherever.


If you were up for it, you could automate this with something like X10.


Can some of that money goes towards building an API for Daytum.com? :)

Anyway, glad to see that this service will grow, it's really useful.


Yes! They're on it, it's awesome. I'm looking forward for Path to have a public API, that will be the stuff. Have you guys notice the ~12h delay in which Path posts to Facebook or Twitter?


Congrats! (I participated in the round)




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