On the Internet, a new or rare term can suddenly start spreading like wildfire if it (a) is applicable to the topic everyone is suddenly talking about, and (b) perfectly captures something that people already recognise. It’s just life. It doesn’t mean everyone is an idiot or wrong or whatever. It’s just a word that works in the situation.
Yep, I understand how virality works. But virality works through networks. So when a word starts you can understand stuff about it through which network it originates from.
This can be something as silly as fan groups of a certain tv show, or as dangerous as propaganda from a foreign nation.
