Yes, but look at the other terms he mentioned, which are not at all brand specific. What that tells me is that many of Google's users take that ad to be Google's suggested best result.
Do you know what a "high CTR" is? Did you read the sentence that followed the one you're citing? Why are you so eager to jump on everything he says? I wish you'd stop. Please. You're sucking the oxygen out of the room.
