The Google ad that I note-for-note copied has a CTR in excess of 20%. It should - it is exactly what the user was looking for, presented in a way that makes that obvious.
[Edit to add: I thought I might have been exaggerating, so I looked it up. Nope, 21.3% this year for [bingo card creator]. For [bingo creator], which is not a brand term, it is 18.5%. [printable valentine's bingo card]? 8.7%. Do people get the picture?]
Yes, but look at the other terms he mentioned, which are not at all brand specific. What that tells me is that many of Google's users take that ad to be Google's suggested best result.
Do you know what a "high CTR" is? Did you read the sentence that followed the one you're citing? Why are you so eager to jump on everything he says? I wish you'd stop. Please. You're sucking the oxygen out of the room.
No, it's not "presented in a way that makes it obvious [that this is what the user is looking for]". It is pretending to be curated and endorsed by the site where the ad is shown, and it is displaying a fake rating pretending to be from the users of this site.
For comparison, Google ads are displayed in a right column by default, and you can't simply buy your way to the search results column. Google displays the ad there only when it considers the ad as relevant as a search result, and relevance judgement is something you already trusted Google for.
You are supposed to know this, aren't you a SEO / AdWords expert?
In Google's case it's also much more obvious that they are displaying an ad and not a regular search result. If you claim otherwise, why don't you copy the yellow background and "Ad - Why this ad?" text in your advertisement and tell us where the CTR goes?
I've seen you say that Google is evil and claim a moral high ground a number of times, and now you are justifying something with "but look, Google does it too"? Even if you were correct, which I've shown you aren't and you know it, this would means you are just as evil as Google.
[Edit to add: I thought I might have been exaggerating, so I looked it up. Nope, 21.3% this year for [bingo card creator]. For [bingo creator], which is not a brand term, it is 18.5%. [printable valentine's bingo card]? 8.7%. Do people get the picture?]