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The difference here is that Apple makes more money by using their own silicon regardless of whether or not they have a technical advantage.

Apple's systems may very well end up being slower. From a business standpoint, I am not sure that will matter.

Neither AMD nor Intel have shown much indication of catching up to Apple's (well, ARM's) mobile device battery life advantage. Apple doesn't sell systems that go in data centers, they don't need to smoke anything.




I would think the real difference this time is the existence of the iPhone and iPad markets to help scale the costs of Apple Silicon development.

When Apple was using PowerPC the number of PowerPC units shipped was tiny compared to the PC market.

The huge volumes of mobile devices that Apple now ship has got to at least help share R&D costs across product lines.


I agree. I don't think the broader Arm ecosystem is comparable to the Apple-IBM-Motorola alliance of the Power era. Arm is ubiquitous in ways that Power never was. Even if Apple had to start buying chips from Qualcomm (yuck) they'd be okay.


This is definitely the key takeaway, here. Macs will always be a different kind of computer for a different class of consumer; people will either love them or hate them, regardless of processor speed or battery life. A Macbook is a Macbook, and if you want the benefits then you have to also live with the downsides.

Consumers already know this. They'll buy the new Mac even if it's worse (see: 2016), the new iPhone even if it's slower (see: 2022), and the new Magic Mouse even if it's still broken. It doesn't matter how fast or slow the Mac is, Apple has long proven that they exist in a market segment of their own, for better or worse.


The aim of Apple Silicon isn't to be "faster", it's to have a high perf/power ratio ie be fast and have high battery life.




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