It's almost as if humans are emotional beings that strive to make themselves and those around them happy, even at the expense of micro-inefficiencies.
This guy must be great at parties... "You know, you should really remove the ice from your soda and drink it warm. Studies have shown that it will help your body maintain a more consistent blood-glucose, preventing a sugar crash"
Yeah exactly, it ignores the emotional reinforcement of buying somebody a gift, especially if it is their love language. My wife loves it when I buy her a new jotter and pen even though she could easily buy them herself.
This guy must be great at parties... "You know, you should really remove the ice from your soda and drink it warm. Studies have shown that it will help your body maintain a more consistent blood-glucose, preventing a sugar crash"