My question is, bullshit aside, can we measure how effective this new logo was f... | Hacker News

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twobitshifter on July 12, 2022 | parent | context | favorite | on: Pepsi: Breathtaking Design Strategy (2008) [pdf]

My question is, bullshit aside, can we measure how effective this new logo was for Pepsi? Did it have any effect at all?

awad on July 12, 2022 [–]

The stock has been on a tear since then, so there's that. Hard to say what all the inputs were, but it didn't hurt, at least, observationally.

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