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spoonjim
on July 12, 2022
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Pepsi: Breathtaking Design Strategy (2008) [pdf]
It’s not the level of effort that’s weird, it’s the terrible output despite the level of effort.
civilized
on July 12, 2022
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And the unsettling question: is this terrible output actually good? Do I just not have what it takes to recognize great sugar water salesmanship?
twobitshifter
on July 12, 2022
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My question is, bullshit aside, can we measure how effective this new logo was for Pepsi? Did it have any effect at all?
awad
on July 12, 2022
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The stock has been on a tear since then, so there's that. Hard to say what all the inputs were, but it didn't hurt, at least, observationally.
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